What are the key factors in executing the digital marketing for tourism and hospitality. TSHS-0035

Welcome to the 3rd episode of 3 part series called The Why, What and How of digital marketing in tourism and hospitality I am with Juho Pesonen, Head of eTourism Research at University of Eastern Finland In this episodes we are discussing about • Where does digital marketing in tourism and hospitality start from? What are the first steps? • How to know whether or not you are doing good job in marketing? • How to put a funnel or path together to connect? • What is this growth engine? • How to know whether or not you are doing good job in marketing? • All metrics should form a pyramid, starting from mission, to strategy, to tactics