What Are The Stories Behind Our Decisions? ft. a Behavioral Scientist (Nuala Walsh)

When making life decisions big and small, are you choosing the best option on paper, or the best option for YOU? How can storytelling trick people in their decision making, and how do we see through the trickery? To kick off Season Four, we chat with Nuala Walsh, a behavorial scientist, one of 100 Most Influential Women in Finance, and former Marketing executive at some of the best-known investment banking firms. In her new book Tune in: How to make smarter decisions in a noisy world, Nuala delves into the common traps when we make decisions, and how we can navigate them.