What are you actually selling? A masterclass in value proposition, with Aruna Inalsingh

What happens when a brilliant expert has a game-changing offer – but no one quite gets what they're selling? In this episode, Nitin Kartik sits down with Aruna Inalsingh, fractional CMO and branding strategist, to unpack exactly that. Aruna walks through a fascinating real-world case study: helping a lawyer turn her AI expertise into a compelling, sellable service. From diagnosing a muddled value proposition to guiding her client through the full marketing funnel, Aruna reveals the tactful, strategic moves that transformed vague positioning into a clear, high-value offer.