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What Beginners Should Expect When Running Facebook Ads episode artwork

Mar 30, 2026 16 min

What Beginners Should Expect When Running Facebook Ads

from Lets Run Facebook Ads: The Podcast Hosted by Nick Boddington

Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/about If you’re new to Facebook Ads and wondering what to expect when you first start running campaigns, this episode breaks down the reality of getting results in today’s Meta Ads environment. Nick explains how the Facebook ads learning phase works, why early performance can feel inconsistent, and what beginners often misunderstand about budgets, targeting, and optimisation. He walks through how Meta’s algorithm uses data to find the right audience, why patience and proper campaign structure are key, and how to avoid common beginner mistakes that lead to wasted ad spend. You’ll learn what realistic expectations look like when launching your first campaigns, how to approach testing creatives and audiences, and why simplifying your account structure can improve performance. Whether you’re running lead generation or e-commerce Facebook ads, this episode will help you build a solid foundation, make smarter decisions with your Meta ads budget, and set yourself up for long-term success. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

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Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/about If you’re new to Facebook Ads and wondering what to expect when you first start running campaigns, this episode breaks down the reality of getting results in today’s Meta Ads environment. Nick explains how the Facebook ads learning phase works, why early performance can feel inconsistent, and what beginners often misunderstand about budgets, targeting, and optimisation. He walks through how Meta’s algorithm u...

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What Beginners Should Expect When Running Facebook Ads

0:00 16:53

Chapters

  1. 0:00 Intro
  2. 0:45 New to FB ads? This is for you!
  3. 1:17 Join our FREE ads community!
  4. 2:01 What's coming up
  5. 2:21 Stuck with Facebook ads?
  6. 3:00 #1: Inconsistent results
  7. 7:13 #2: The learning phase
  8. 9:30 #3: Testing and learning
  9. 13:24 #4: Leads may be expensive
  10. 16:16 Outro

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Frequently asked questions

How long is this episode of Lets Run Facebook Ads: The Podcast?

This episode is 16 minutes long.

When was this Lets Run Facebook Ads: The Podcast episode published?

This episode was published on March 30, 2026.

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this Lets Run Facebook Ads: The Podcast episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.