What belongs in your book | Ep 288

CarTalk with Kartik #288: What Belongs in Your BookHow do you decide what belongs in your book? That's the question one of the CEOs I collaborated with asked me recently. As a 2X bestselling author featured on BBC TV, Times Square and having collaborated with over 70 CEOs, here's my answer.Use an impact-effort matrix. A great CEO book is not a dumping ground for every story, lesson, framework, and airport lounge epiphany you have ever had. Ask two questions.First, will this idea make a meaningful difference to my reader?Second, can I explain it clearly without needing a 17-page footnote and three espresso shots?The best chapters usually sit in the high-impact, reasonable-effort zone. That is how you create a book that feels strategic, not stuffed. So choose wisely what belongs in your book.This insight comes from page 166 of my book Product Marketing Wisdom - which just completed 67 weeks on the @Amazon bestseller list. Check it out at:https://ProductMarketingWisdom.com/sListen to CarTalk with Kartik on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app.#CEOBranding #BestsellingAuthor #ThoughtLeadership #BusinessBooks #CarTalkWithKartik