What Big Data Can Tell You About Your Jury Pool

On this episode of the Legal Technology Review, I'm joined by Sean Dennin and Peter Mansmann, the CEO and President, respectively, of Precise, Inc., talking about their newest product, Precise. Using psychological and demographic analysis, Precise allows you to find out how a prospective juror might respond to certain aspects of your case, ranging from broad win-loss analysis and case valuation, all the way down to whether or not your case should include the testimony of a specific witness. Given the decline in the number of jury trials, fewer attorneys and businesses have a firm understanding of how a jury will react to a case. With Precise, you can get breakdowns by age, gender, occupation, and Myers-Briggs personality type, to make sure you have the best possible information when you determine your strategy.