What Black Friday is telling us about Consumer Behavior Trends

Consumer behavior has undergone a lot of changes during the pandemic, but Black Friday is still the cornerstone of the retail world. A lot of small businesses rely on this time of year for survival, so we spoke with Howard Grosfield, Executive Vice President and General Manager- US Consumer Marketing, AMEX about what trends they are seeing and how retail can flourish despite the challenges this winter. Guest: Howard Grosfield, Executive Vice President and General Manager- US Consumer Marketing, AMEX Hosts: Kisha Allison, Head of Content, Money20/20 USARachel Morrissey, Content Producer, Money20/20Producers: Roland Bodenham, Senior Video Producer, AscentialKisha Allison, Head of Content, Money20/20 USAFollow Money20/20:YouTube: @Money2020TvLinkedIn: https://www.linkedin.com/company/money2020/Instagram: https://www.instagram.com/money20_20Facebook: https://www.facebook.com/Money2020X: https://www.twitter.com/Money2020TikTok: https://www.tiktok.com/@money20_20