What Boomers Want to Yak About – Privacy Introduction – Broadband Competition

The holiday season is once again upon us, and this year marketers have an unprecedented opportunity to blow their sales out of the water. For the first time in history, consumers over 50 make up the majority—51%—of all consumer spending, according to just-released data from the U.S. Consumer Expenditure Survey. While marketers are preoccupied with millennials—who became the biggest adult age demo this year—consumers over 50 control 70% of our country’s wealth, making them a significantly greater holiday sales opportunity than their kids. Broadband for the people, built by the people – by Jon Turi, engadget.com Competition is good, especially when it comes to internet service providers. Unfortunately, it’s also rare. According to the White House’s community-based broadband report released earlier this year (PDF), 75 percentYak On!Become a supporter of this podcast: https://www.spreaker.com/podcast/yak-about-today--4803977/support.