What Boutique Podcast Networks Do Differently for Creators

What makes a podcast network truly distinctive? In this conversation, the focus shifts to networks that do more than aggregate existing content. Instead, they build new shows from the ground up, taking real creative risks on untested ideas. It’s a hands-on, developmental model, shaped by leaders willing to take part in every stage of show creation. Mike Jensen embodies this approach, blending years of experience in sponsorship and content development with a personal investment in each project.Mike Jensen draws on decades in media—AOL, the Wall Street Journal, and leadership roles in podcasting—to build Rhapsody Voices, a boutique podcast network with more than 40 shows across diverse genres. His career-long expertise in advertising and partnerships sets the foundation for a style of network leadership that prioritizes development, realism, and deep collaboration.Listen for:00:00 Navigating the podcast network world6:27 Managing a boutique show network11:02 Building Community Through Podcasts13:52 Analyzing marketing goals and strategies15:58 Discussing ad delivery strategies20:33 Educating creators on ad strategy23:22 Understanding Audience Size for Sponsorship26:35 Choosing the right podcast network37:38 Startup challenges and early focus50:32 The impact of podcasts on cultureCONNECT WITH GUEST: MIKE JENSEN | CEOWebsite | LinkedInMike’s Podcast rec: The Players Box | Today, Explained | Question EverythingMike's Book rec: The Algebra of Happiness by Scott GallowayCONNECT WITH GREG WASSERMAN, HEAD OF RELATIONSHIPS FOR RSS.COMWebsite | LinkedIn | NewsletterGreg’s book rec: Return on Courage by Ryan BermanSystems, Sponsors, and Partners:Hosted with RSS.com Podcast HostingProduced by Stories & StrategiesContent Repurposed with CastmagicPodcast Project Management with Northflow