What Brands Are Actually Paying For. Sophie Jaffe on 15 Years of Influencer Work.

Sophie Jaffe has been an influencer since before the word existed. She built Philosophie, a superfood brand, in her kitchen 15 years ago, ran it for over a decade, and made the call to shut it down on her own terms. She's done 8 brand deals a week to buy a house. She's hit the wall. She's come back.In this episode, she pulls back the curtain on what creators actually say about brands in the group chat: how comp should really work, why one creator can't carry the whole revenue line, and what brands keep getting wrong about cold outreach, attribution, and sales transparency.She also gets honest about the personal side. The hustle that bought her family's home, the panic attacks that followed, losing her mom, closing Philosophie, and what it looks like to come back from full burnout without losing yourself in the process.For founders, marketers, and creators trying to figure out the human side of this work.KEEP IN TOUCH:📲 Follow Sophie📲 Follow Robyn📲 ⁠Follow Word of Mouth☃️ Learn more about Social Snowball💌 Join our community