What Brands Still Don’t Understand About Attention - Jimmy, Sequel, Jarrel Smith & Patrick Johnson Jr

On today's episode, I welcome not one, not two, not even three, but four guests and not just any four. Four builders, four creators, four operators who are shaping culture, storytelling and business in very real ways. Jimmy Smith is the founder of Mind Matters and Amusement Park Entertainment, and one of those rare creatives who has operated at the intersection of culture, technology, and storytelling for decades. From Cannes Lions to the Smithsonian, from Guinness World Records to reviving iconic brands and platforms, Jimmy's work doesn't just show up; it leaves a mark. And through it all, there's a through line of purpose, creativity, and belief that's impossible to miss.Next up, Sequel. Sequel Smith, co-founder and president of Klassy, a creative director who understands something a lot of brands still don't. People don't want to be interrupted. They want to be engaged. His work lives where culture actually happens across film, social, experiential and digital, collaborating with names like Will Smith, Donald Glover, Snoop Dogg and the NBA's Damien Lillard, creating ideas people choose to spend time with, not scroll past. Then there's Jarrel. Jarrel Smith is the co-founder and CEO of Klassy. Sometimes, the most powerful statements are the simplest ones. He operates from a place of faith and conviction, bringing to life what's been placed on his heart. When you listen to him, you'll quickly understand that this is not just a business. There's something deeper driving it. And last, but certainly not least, is Patrick. Patrick Johnson, Jr., co-founder and vice president of Klassy and an executive producer who knows how to bring ideas to life at scale, from 51 millimeter to Novus Content, to producing a Top 3 box office opening weekend film with Till Death Do Us Part. Patrick understands both the creative and execution side of the game, which is a rare combination.