What Brings a Brand LIFE? ft. a VP of Creative @ Liquid Death (Andy Pearson)

Finally, we're talking about Liquid Death, one of Gorav's favorite brands. How do you bring life into a brand? What makes canned water work? How does being healthy & sustainable become cool? This week, we chat with Andy Pearson, VP of Creative at Liquid Death.After 12+ years as a copywriter and creative director at ad agencies, Andy now creates and leads creative with an incredible team at Liquid Death on its evil mission to make the world healthier and more sustainable.