What brokers really need to know about Gen Z

Who are Gen Z, and why are they rewriting the financial advice rulebook? In this episode of the Barclays Mortgage Insider Podcast, host and property expert Phil Spencer is joined by two industry thought leaders to explore how Gen Z navigates financial education through the digital world, their engagement with Finfluencers, and how brokers can use social media platforms to build trust and extend their reach to younger customers. Joining the conversation are Dr Erika Anderson, Research Associate at the Financial Regulation Innovation Lab, University of Glasgow, and Tayo Oguntonade, former financial adviser, broker, TV presenter, and founder of Bricks with Tips. Together, they examine the factors influencing Gen Z’s financial decisions, their approach to evaluating trustworthy advice, the role of social media in shaping their knowledge base, and how the intermediary market can adapt. Tune in to this insightful discussion to discover how brokers can adapt, connect, and thrive in the Gen Z era.See omnystudio.com/listener for privacy information.