What Builders Get Wrong About Selling New Construction

Aimee Zhang is a founding member and broker at Real Residential in the Seattle and East Side market, and she's spent a decade watching builders leave money on the table at the exact moment they should be winning. In this episode, Aimee breaks down what a real builder-brokerage partnership looks like, why pricing new construction is a psychology problem before it's a math problem, and the single most common mistake smaller builders make when they go to market: listing everything at once. If you're a builder trying to understand why your homes are sitting while comparable projects sell, this one is worth the full listen.Guest: Aimee Zhang — Real ResidentialHost: Owen GagneSponsor: Plutus Agents — Custom workflows. Built for your team.