What Business Owners Get Wrong About Social Media & Sales

Getting views is not the same as generating demand.And if your social media marketing is getting attention but not helping your business attract more of the right customers, the problem may not be as simple as “post more” or “run more ads.”In this episode of the Koined Insights Podcast, Shannelle and Omari sit down for another Duo Pod to break down how social media, branding, marketing, sales and the customer experience actually work together to help a business make money.We discuss:• The difference between getting attention online and generating demand• Why your target audience cannot be everybody• How branding influences why customers choose one business over another• Why views, followers and engagement do not automatically equal business results• What qualified leads actually look like• How social media should move potential customers toward taking action• Why good marketing cannot fix a bad sales process• Where businesses lose customers after they have already shown interest• Why websites, WhatsApp, follow-up and CRM systems matter• Why running more ads will not fix gaps elsewhere in your marketing or sales process• How to think about your marketing spend when you do not have a massive budget• Why knowing your business goals and revenue targets should come before your marketing strategyIf you are a business owner trying to understand what social media should actually be doing for your business, this conversation will help you connect the dots between attention, demand, leads, sales and revenue.Because your business is not on social media just to entertain random people on the internet.It should be helping you create more opportunities to do business.If you made it to the end of the episode, drop a 🪙 in the comments.___________________________________________________________FOLLOW US ON SOCIALS:Follow Omari Harris:Instagram: https://www.instagram.com/omarijharris/?hl=en--Follow Shannelle James-Harris:Instagram: https://www.instagram.com/shannellejharris/?hl=en--Follow Koined InsightsInstagram: https://www.instagram.com/koinedinsightspod/?hl=en_______________________________________________________________________EPISODE LINKS:Digicel Business:Explore Digicel Business Cloud Solutions, including Microsoft 365 for teams that need secure, flexible tools to work from anywhere. Click here: https://bit.ly/DigicelBusinessKoined---CDCo Homes:Book a centrally located Kingston stay with CDCo Homes. Click here: https://0jpktn.s.gy/cdco-homes---Koined DigitalWant to attract more of the right clients through social media? Book a consult with Koined Digital:Click here: https://0jpktn.s.gy/koined-digital ________________________________________________________________________ABOUT THE KOINED INSIGHTS PODCASTKoined Insights Podcast is a platform dedicated to bridging the knowledge gap with insights that help people make better decisions in business and beyond. Each episode features entrepreneurs, creatives, executives, and industry leaders sharing real, practical lessons for growth.