What Businesses Get Wrong About "We Need Content"

Round two of listener questions — and this one's a good batch. We get into what businesses actually mean when they say "we just need content" (spoiler: it's rarely just content), why some brands post constantly and go nowhere while others post way less and convert like crazy, and how to tell the difference between content that looks good and content that's actually working. We also break down pin posts and why they've been such a game-changer for seasonal clients, when the problem isn't content at all but messaging or the offer itself, and what to prioritize if you're working with a small budget (hint: it's not always high-production video). A podcast about what really goes on behind the scenes of building brands, businesses, and personal platforms. We talk marketing, content, branding, community, and the uncomfortable middle between idea and execution. Built for founders, creators, and business owners who want honest conversations, not recycled advice. Hosted by Matt and Olivia. Audio-only for now. New episodes regularly. Listen & subscribe → Apple Podcasts → Spotify Follow along → Instagram: @Mattortlieb_ @oliviamckerrow @ortliebmedia