What can a £400 billion industry teach you about building a brand?

At Elite Business Live 2026, five of the beauty world's most compelling founders and brand leaders came together to answer that question — and the lessons go far beyond skincare and makeup. Hosted by Oli Barrett, this panel brought together: Chloe Walsh – Founder of Clamana David Allerton – Founder of SE-LF Lucie Macleod – Founder & CEO of Hair Syrup Ning Cheah – Founder & Director of The Beauty Crop Sarah Lee – Head of Discovery Commerce at The INKEY List   Together they unpacked what's really driving growth in modern business — from founder-led content and community building to the rise of discovery commerce on TikTok and beyond.   In this session you'll discover: ✅ Why your brand needs a clear reason to exist (not just a product) ✅ How authentic founder storytelling outperforms traditional advertising ✅ The community-building strategy that turns customers into advocates ✅ What "discovery commerce" means and why it's changing every industry ✅ Why the best marketing can't save a product that doesn't solve a real problem Whether you're in beauty, tech, finance or hospitality — the principles driving the world's most exciting brands are the same. And they're all here. #EliteBusinessLive #EliteBusiness #EliteBusinessMagazine #BusinessGrowth #Entrepreneurship #StartupAdvice #FounderStory #BeautyBusiness #BeautyIndustry #BeautyFounder #BeautyEntrepreneur #BeautyBrand #FounderLedMarketing #DiscoveryCommerce #TikTokMarketing #SocialCommerce #CommunityBuilding #BusinessPanel #UKBusiness 🎤 Elite Business Live 2026 | The Beauty Economy: Where Style Meets Business Subscribe for more insights from the UK's leading business event. https://bit.ly/m/elitebusiness