What Can B2B Learn from B2C Merchandising?

What this episode covers

This week Andy and Brian speak with Denise Foley, ULE Group's EVP of eCommerce, about what B2B companies can learn about merchandising from their B2C counterparts. Brian and Denise both have extensive B2C experience and this conversation dives into what merchandising best practices they learned in consumer businesses that they've brought over to the B2B side of the world. And Andy questions whether any of this will matter when bots are doing all of the purchasing.

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Frequently Asked Questions

How long is this episode of Master B2B Friday 15?

This episode is 27 minutes long.

When was this Master B2B Friday 15 episode published?

This episode was published on May 15, 2026.

What is this episode about?

This week Andy and Brian speak with Denise Foley, ULE Group's EVP of eCommerce, about what B2B companies can learn about merchandising from their B2C counterparts. Brian and Denise both have extensive B2C experience and this conversation dives...

Can I download this Master B2B Friday 15 episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.