What can #boycottgillette teach us about how brands need to evolve and innovate?

What do you think? Was this advert offensive, required, or genius? Let me know in the comments below. The #backlash against #Gillette from its new commercial, (with over 717k dislikes on YouTube so far), just like the backlash against #Nike using Colin Kaepernick last year, shows that brave brands need to be willing to upset some of their current customers, to show what they stand for add a company and what their future customers want. For more insights on how brands and companies can innovate their brand, go to https://www.ideatovalue.com/lead/nickskillicorn/2019/01/what-can-boycottgillette-teach-us-about-how-brands-need-to-evolve-and-innovate/  Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/  * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr