What can comms pros learn from the Qatar World Cup?

PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify or your favourite platform.PRWeek’s editor-in-chief, Danny Rogers, and host Frankie Oliver, who runs the agency New Society, are joined by Paul Charles and Lucy Hutchinson to unpick a turbulent few weeks.Charles is a leading tourism expert who runs The PC Agency, and Hutchinson is head of PR at one of the industry’s best sports and marketing agencies, Pitch Marketing Group.This week the team discuss the FIFA World Cup, and what it has done for brand Qatar, as we reach the halfway point of the tournament.So far the competition has faced something of a rocky and turbulent reception because of a number of human rights issues.We hear views on whether the situation has settled down and what the long-term impact might be for Qatar and FIFA. Hosted on Acast. See acast.com/privacy for more information.