What Can Marketing and Health IT Professionals Expect at HLTH 2025?

One of the most exciting sets of conferences to hit the world of healthcare IT is the HLTH USA and ViVE conferences.  For those not familiar with these conferences, the HLTH USA conference was established as a place to bring together healthcare innovation leaders from across the healthcare industry.  This includes startups, pharma, providers, payers, and more in one place to share all the innovation that’s happening in healthcare. Shortly after HLTH’s launch, CHIME got together with HLTH to create the ViVE conference.  With CHIME’s involvement, it’s no surprise that ViVE focuses more on the healthcare CIOs at provider organizations along with other provider leaders.  They both have what I’d say has become HLTH’s signature brand experience and are very well run and executed. As we head into the fall health IT conference season, we had a chance to sit down with Jody Tropeano Greene, Head of Content at HLTH and Troy Goodwin, Account Director at HLTH to learn more about what we can expect from the HLTH USA conference happening in Las Vegas, October 19-22, 2025. Goodwin shares with us some of the main titles for who attends HLTH USA and Tropeano shares details on how they work to attract certain audiences including her work with content at the conference to ensure the right people want to attend and that those that attend get value from the conference. Each year HLTH seems to add a few more topics and healthcare areas to the conference, so we also ask Goodwin what growth areas we can expect at HLTH USA this year. Given that many in the Swaay.Health community are sponsors of HLTH and ViVE, Tropeano shared with us how they approach content at the conference and what content opportunities are available to sponsors.  Goodwin also shared some of the key strategies he’s seen when working with sponsors to ensure they get the most ROI for their sponsorship investment. As we wrap up, we also talk about the difference between the two conferences HLTH and ViVE and some things about HLTH USA that healthcare marketing professionals may not fully understand.  Check out our interview below to learn more about HLTH’s upcoming HLTH USA and ViVE conferences from Jody Tropeano Greene and Troy Goodwin. Learn more about HLTH: https://hlth.com/ HLTH is a proud sponsor of Healthcare Scene