What Can We Learn About Storytelling From Scotland’s Whisky Industry? - Ewen Mackintosh, Gordon & MacPhail

“If you don't see it, you can't feel it.”Ewen MacIntosh.   There is an art to storytelling, and it could be said that Scotland’s Whisky industry really has that art sussed. Ewen MacIntosh has recently retired from a 33 year career in the family owned, premium spirits company Gordon & MacPhail, the last decade of which he held the position of MD.   In this episode, we hear Ewen’s story and reflect on his time at the company. We also delve into the winning recipe for not just good storytelling, but great storytelling.   Great storytelling captures our minds, our attention and crucially, our hearts.   In this episode you will learn more about Ewen, you will learn more about the Whisky industry, and you will most definitely learn more about some key ingredients required to shape a great, authentic story to reach customers and colleagues.