What Can’t Be Personalized?

Episode #212:Simon Hodgkins, Chief Marketing Officer at Vistatec, unpacks why true personalization begins with human insight. It’s not just about using technology, it’s about understanding the people behind the data. He also explains how brands can ensure their messages stay relevant across cultures and languages." Machines talking to machines producing non-personalized or generic content will not tick the box and get you connected on a one-to-one level with the audience. You have to have a human at the control panel." – Simon HodgkinsSimon also warns about the growing danger of “AI slop” and its impact on brand trust. He outlines the data strategies that drive meaningful, personal connections with audiences. Finally, he shares practical ways to merge automation with emotion so every touchpoint feels authentic and truly tailored.Follow Simon Hodgkins on LinkedInFollow host Steve MacDonald on LinkedIn