What CEOs Want From CMOs: Challenging the Typical Perspective

Meet Denys Dubner, the visionary CEO at the helm of two prominent international companies. Boasting a rich marketing background, Denys has consistently delivered impressive growth in his previous roles as a CMO. His distinct approach to what he expects from his CMOs sets Denys apart.In this interview, Denys strongly emphasizes generating customer value, particularly at the top of the funnel, targeting the 97% of potential customers who are not yet familiar with your brand. For Denys, it's crucial that CMOs prioritize brand awareness, trust, and likability in advance of direct contact. Being a faceless company approaching customers in the cold is a recipe for disaster.To Denys, building trust and loyalty is a non-negotiable aspect of the job. He urges his CMOs to go the extra mile in making their brand indispensable and invaluable to customers. The key lies in establishing and nurturing strong relationships that withstand the test of time.Key Quote: "One of our largest customers said that if one of your competitors calls us, we give them two names, your company and the largest company in the world in aesthetic medicine that patented every single thing that you know of. So they just say to the competitors, if you're one of those two, we'll talk to you. If you're not one of those two, I'm sorry. And that's the beauty of being valuable, and you can be valuable only if you know the customer." - Denys DubnerDenys doesn’t like to be in a position where he needs to reach out to someone who doesn't know, trust, or like them. Click through to learn how he has ensured being first valuable and then highly successful as both a CEO and CMO. - Link TBD Follow Denys Dubner on LinkedInFollow host Steve MacDonald on LinkedIn