What Closing My Business Taught Me About Success

For Episode 2 of Mrs. Jacobs Classroom, I decided to do something that makes me a little uncomfortable: go completely unscripted.No notes. No carefully written outline. Just me telling a story I know better than anyone else: the story of Candy Connections.For more than a decade, my husband and I built a business that opened doors I once only dreamed about. Some of those opportunities literally started on my vision board. We grew the business, worked together as husband and wife, experienced some incredible highs, made expensive mistakes, and eventually made the difficult decision to close.For a long time, I had a very specific picture of what success in business looked like. Recognition. Big opportunities. Being able to point to something and say, Look what we built.Closing Candy Connections forced me to reconsider that definition.In this episode, I talk about how I defined success when I first became an entrepreneur, the surreal experience of watching things from my vision board actually happen, what it was really like building a company alongside my spouse, and what closing the business taught me that achieving the dream couldn’t.Most importantly, I share how I’m defining business success differently as I build again.Because maybe success isn’t simply about how big you can build something.Maybe it’s also about building something profitable, sustainable, and aligned with the life you actually want to live.Class is in session. 🎙️🍎 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit daneyajacobs.substack.com