What CMOs Need to Know and Do When Preparing for Product Launch

CMOs play a critical role in ensuring activities prior to approval lead to a successful launch. In this podcast, originally recorded as a session at the 2024 CMO Summit 360°, panelists discuss the role of the CMO in preparing for a new product launch, including planning, timing, activities and hiring prior to PDUFA, including:The timing and strategy of building out medical affairsStrategic imperatives to achieve launch readinessCollaborating with your Chief Commercial Officer leading up to and after drug approvalManaging the transition from development to commercial organizationTo learn more about the Chief Medical Officer Summit 360°, please visit CMO360.org.