EPISODE · Feb 12, 2025 · 5 MIN
What Coca-Cola and Heineken Teach Us About Pricing and Consumer Behaviour
from FMCG Weekly · host Accuris - Revenue Management Analytics for Fast Moving Consumer Goods Companies
This episode of FMCG Weekly dives into the latest earnings from Heineken and Coca-Cola, revealing key strategies driving their success. Despite inflation concerns, both giants exceeded expectations by leveraging premiumisation, strategic pricing, and non-alcoholic product growth. We also explore a striking consumer perception gap—people believe inflation is much higher than it actually is. What does this mean for FMCG brands? We break down how companies can balance pricing, maintain trust, and drive profitability in a shifting market. Tune in for insights on pricing power, consumer behaviour, and the future of brand positioning in a competitive landscape. FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management
Embed this episode
What this episode covers
This episode of FMCG Weekly dives into the latest earnings from Heineken and Coca-Cola, revealing key strategies driving their success. Despite inflation concerns, both giants exceeded expectations by leveraging premiumisation, strategic pricing, and non-alcoholic product growth. We also explore a striking consumer perception gap—people believe inflation is much higher than it actually is. What does this mean for FMCG brands? We break down how companies can balance pricing, maintain tru...
Ready to play
What Coca-Cola and Heineken Teach Us About Pricing and Consumer Behaviour
No transcript for this episode yet
Similar Episodes
No similar episodes found.