What Coca-Cola, GenAI & Agentic Commerce Reveal About the Future of Brands | #abtalks

We explore what it really takes to build iconic global brands—from Coca-Cola’s timeless red Santa strategy to the rise of GenAI, agentic commerce, and data-driven market intelligence.This episode unpacks how world-class companies think about branding, quality control across geographies, anti-marketing movements, and why leaders today are shifting from legacy FMCG giants to healthcare, tech, and AI-first organizations.From career pivots at Coca-Cola and Johnson & Johnson to the future of market research powered by Agentic AI, this conversation blends marketing strategy, enterprise technology, and leadership wisdom into one powerful narrative.If you're a marketer, brand strategist, MBA aspirant, product leader, data professional, or GenAI enthusiast, this episode will change the way you look at brand building and business transformation.Speaker – Pavi Gupta, Former VP Insights & Analytics, Chobani⸻⏱️ Timestamps00:00 – Intro02:09 – Career Journey: From Early Days to Coca-Cola14:10 – Coca-Cola’s Branding Playbook & the Iconic Red Santa Strategy19:00 – Is Coca-Cola’s Quality Consistent Across Countries?20:39 – The Real Impact of Anti-Marketing Movements on Big Brands22:38 – Transitioning from Coca-Cola to Johnson & Johnson25:26 – Domain Insights: How to Enter and Grow in This Space31:17 – GenAI & Agentic AI Transforming Market Research35:33 – Does Influencer Marketing Actually Work?40:28 – The Rise of Agentic Commerce44:18 – ERP Systems: Off-the-Shelf vs Custom-Built48:55 – Managing Culture Change Across Countries52:18 – The Biggest Fear Every Leader Faces56:29 – Conclusion⸻📩 Contact Us: Want to collaborate, share feedback, or feature on our next episode? 👉 Email us at: [email protected] 👉 Connect on LinkedIn: https://www.linkedin.com/in/anil-bajpai⸻👍 If You Enjoyed This Episode✅ Like the video✅ Drop your questions in the comments✅ Subscribe for more insights on AI, branding & leadership🔔 Turn on notifications so you never miss an episode#BrandStrategy #CocaCola #GenAI #AgenticAI #AgenticCommerce#MarketingPodcast #DigitalTransformation #EnterpriseTech#InfluencerMarketing #ERPSystems #MarketResearch #Leadership#FutureOfMarketing #BusinessPodcast #ABTalksonAI #Explore #Trending #Viral #Podcast