What Comes First, Brand or Product?: Paul and Rich on Doing Brand First

Big thoughts: This week on Track Changes, Paul and Rich sit down to discuss how branding impacts product design. We chat about how branding is critical when designing products, and how helpful it is when the brand comes first. Of course, that’s not always the case. We talk about the challenges of developing brand and product simultaneously and ways to deal with the complexities that come with this type of agile development.  Nike  Craftsman  Ford F-150   Michael Bierut  Jessica Helfand - Twitter  A Conversation with Michael Bierut and Jessica Helfand, Part 1  A Conversation with Michael Bierut and Jessica Helfand, Part 2  Pentagram  Wordpress  National Geographic  Vogue  Economist  Adam Smith  IRS Asana  Monday.com Basecamp  Infospace  Salesforce  Peppa Pig  Do the Brand First - Paul Ford  Careers at Postlight  PostlightSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.