What content pillars are (and what they're not) —smarter content strategies with Kryshla Salaris

The content strategy myth that’s keeping your business stuck—and how to break free. In this episode of Got Marketing?, Mia teams up with Kryshla Salaris, founder of Shall We Social and a content marketing coach for service providers and small business owners, to bust the myths about content pillars and uncover what truly makes content successful. This isn’t your typical "how-to" on social media. It’s a candid, no-BS conversation about: ✨ Why “educate, entertain, inspire” doesn’t cut it as a content strategy —and what to focus on instead ✨ How to align every piece of content with your business goals (hello, conversions!) ✨ The key to understanding your audience’s journey and tailoring content and effective messaging that meets them where they are ✨ The hidden dangers of copying “guru” tactics—and how to avoid falling into the comparison trap Kryshla opens up about her journey from events manager to content coach, including how a cease-and-desist letter forced her to rethink her brand identity. Mia and Kryshla also dive into the real challenges of navigating algorithm changes, building trust with a silent audience (shoutout to the lurkers!), and creating content that cuts through the noise. If your content strategy feels stuck in the past, this episode will inspire you to ditch the fluff, work smarter, and make your marketing truly matter.   Hit play and start rethinking your content approach today.     ––––––––––––––––––––––––––––––––––––––––––––––––– Brands/groups mentioned in this episode: Shein Temu Scandal Nara Smith and stolen content brand collab Marc Jacobs DISSH Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.  Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Instagram LinkedIn Connect with Kryshla Salaris: Instagram LinkedIn   Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia