Got Marketing?

Are we entering the era of slow marketing? I sat down with Jarrah Brailey to talk about the campaigns, conversations, and marketing trends shaping 2026, and there’s a lot to discuss. We get into the AI obsession happening inside agencies right now, why most AI-generated content still feels soulless, and the reason “slow” might become the most powerful word in marketing. From Greek yoghurt confusion to FMCG billboards, we analyse the campaigns and cultural cues brands should be paying attention to. We also go through why Fayt Estate was one of the smartest brand activations we’ve seen in a long time. From creator selection to world-building, Brittany Saunders understood something most brands miss: campaigns are meant to create moments people want to belong to. We talk about why out-of-home advertising still works, why niche creators outperform generic influencer lists and how great brands build emotional relevance instead of just chasing reach. We then discuss the real ROI of organic social media. The tension between ambition and balance, reassurance marketing, Emma Grede’s comments about work and motherhood, and why founders trying to do “bare minimum marketing” are setting themselves up to fail. If you’re trying to build a brand without getting swept up in AI panic, content churn and bad marketing advice, this episode will help you think a bit more clearly about what really works. Come say hi Want to chat about any news stories mentioned in the episode?Find me on Instagram → @campaign_del_mar   Extras → Get the backstage pass on Substack→ Explore Marketing Circle→ Get Mia’s Mini Campaign Planner   References mentioned in this episode Claude AI Brittany Saunders on Instagram Emma Grede book: Start With Yourself Fayt Estate Coachella style campaign Greek yoghurt vs Greek-style yoghurt discussion – episode 122 Lard Ass butter campaign Got Marketing? Episode featuring Lauren Meisner Spon Studio This episode was produced by Laura McRae from Podcast Support Services

There’s a psychological change happening in marketing right now, and most brands are misreading it. In this episode, I chat with strategist Andrea Andric about why nostalgia is everywhere again and why it’s not just about aesthetics. Y2K references, familiar formats and throwback campaigns are working because consumers are exhausted. People aren’t craving transformation right now; they’re craving reassurance, familiarity and emotional safety. We talk about the psychology behind nostalgia marketing, why familiarity builds trust and how brands can create campaigns that feel emotionally resonant without becoming cringe or performative. We also analyse the Chanel campaign, recreating Kylie Minogue’s iconic “Come into My World” video with Margot Robbie and why it works so well. We also talk about why founders need to stop constantly reinventing their brands, why repetition matters more than originality in most marketing and why “up levelling” messaging is starting to feel deeply out of touch. If your marketing feels reactive or disconnected from what customers need right now, this episode will help you recalibrate.   Come say hi Want to chat about any news stories mentioned in the episode?Find me on Instagram → @campaign_del_mar   Extras → Get the backstage pass on Substack→ Explore Marketing Circle→ Get Mia’s Mini Campaign Planner   References mentioned in this episode The Familiarity Advantage: Why The Past is Today’s Safe Space Chanel campaign featuring Margot Robbie and Kylie Minogue “Come Into My World” by Kylie Minogue Love Is Blind Andrea Andric’s website Andrea Andric on Instagram Andrea Andric on LinkedIn This episode was produced by Laura McRae from Podcast Support Services

The bar has quietly gone up. In this episode, I talk about why small podcasts are disappearing, and it’s not because podcasting is dead. It’s because what’s required to compete has changed. Better production, stronger distribution, and a long-term commitment are now the baseline. If you’re treating a podcast like a quick win, you might need a reality check. We also get into what’s working right now. LinkedIn is outperforming Instagram for thoughtful content, and the reason is simple: audiences are rewarding substance again, but there’s a catch. The middle is disappearing; content is either sharp and specific or completely ignored. I also talk about one of the smartest social impact campaigns I’ve seen this year and why it works. We also go behind the scenes of building the Ripple Festival lineup, including the reality of “big name” speakers and why star power isn’t the strategy people think it is. Plus, I share my take on the social media ban for under 15s and what Coachella reveals about how smart brands get attention without paying for it. Come say hi Want to chat about any news stories mentioned in the episode?Find me on Instagram → @campaign_del_mar Extras → Get the backstage pass on Substack→ Explore Marketing Circle→ Get Mia’s Mini Campaign Planner   References mentioned in this episode Ripple Festival Mumbition the Podcast Abbey Chatfield (podcast production commentary) The Diary of a CEO by Steven Bartlett Mamu Melon campaign Action Speaks Louder (organisation) Serious People (creative agency) Lululemon (campaign target) Greece to ban social media for under 15s next year Coachella Festival Bloom Nutrition activation LinkedIn credit: @smartphonefreechildhood and @yasminclouser This episode was produced by Laura McRae from Podcast Support Services

If you’ve ever felt like email marketing “should” be working but isn’t, this episode will show you why. I chat with Carly Smith, founder of Socially Graceful, about what’s changed in 2026 and why the way we’ve been doing email isn’t working anymore, especially those overused, one-size-fits-all funnels. We get into what’s working now, from list hygiene to segmentation, and why email is still the most reliable channel when you know how to use it properly. Most email strategies aren’t underperforming; they’re lazy. Built for ease, not effectiveness. Same sequences, same nurture and the same old lead magnets that no one asked for. We talk about what’s really happening when someone joins your list, how they behave, and how to move them to a decision. You’ll get clear on what deserves your attention, what needs to be cut and how to build an email strategy that’s intentional, not just something you set and forget. If you’re sending the emails, building the funnels, doing what you’ve been told, and it’s still not converting, listen to this.   Come Say Hi If email marketing has ever felt harder than it should be or like you’re doing everything “right” but still not seeing results, I want to hear about it.Find me on Instagram → @campaign_del_mar   Extras → Get the backstage pass on Substack→ Explore Marketing Circle→ Get Mia’s marketing calendar   References mentioned in this episode Mumbition the Podcast Carly on Instagram @socially_gracefulCarly Smith, Founder of Socially Graceful websiteEmail platforms mentioned: Flodesk, Kajabi, Klaviyo, ActiveCampaign   This episode was produced by Laura McRae from Podcast Support Services

I sat down with Jarrah Brailey to unpack what’s happening in marketing right now, and we got honest quickly. We start with celebrity brands, including Alix Earle’s skincare launch, and why attention without substance doesn’t build anything that lasts. Then we get into what good marketing actually looks like. The Pure Mama campaign starring Victoria Devine is a masterclass in insight-led strategy, a brand that truly understands its audience and builds from there. This campaign tackles the stigma around C-sections. We talk about the shift towards creator-led casting and how brands can evolve without losing control of their execution. From there, it gets more interesting. We unpack misleading food marketing (“yoghurt-gate”), founder PR disasters, and the reality of idea ownership in the internet age. It’s not just about having a good idea; it’s about owning it, packaging it, and getting it seen. Tune in for a roundup of marketing news curated for female founders and marketers.   Come say hi Want to chat about any news stories mentioned in the episode?Find me on Instagram → @campaign_del_mar   Extras → Get the backstage pass on Substack→ Explore Marketing Circle→ Get Mia’s marketing calendar   References mentioned in this episode Mumbition the Podcast Jam Packed Agency website Jarrah on Instagram @jampacked.agency Mumbition The Podcast Alix Earle skincare brand “Real Actives” Pure Mama campaign by Willow & Blake Victoria Devine podcast Luna Bronze and Talia Edwards collaboration The Daily Telegraph coverage of Who Is Elijah Britney Saunders commentary Georgie Stevenson apology and deleted reel Bulla “Unfakable” campaign Mel Robbins “Let Them Theory” Ben Chipman “Admin Night” concept This episode was produced by Laura McRae from Podcast Support Services

Ever posted something online and thought it was pretty straightforward…only to find yourself in the comments defending a point you never actually made?  Welcome to the internet. I’m back after a three-month break, and this episode is a proper brain dump. No neat bow, just what’s been rattling around in my head. First up: Bean Soup Theory. A slightly ridiculous name for something very real, the expectation that every piece of content should be tailored to me, personally. And when it’s not? Outrage, misinterpretation, and comment-section chaos. We unpack why this happens and why it messes with your head more than you’d like to admit. Then I break down a campaign from LSKD that genuinely impressed me. It tackles women’s safety while running (a very real issue), but still manages to sell product without feeling forced or tokenistic. There’s a lot to learn here… and one mistake they made that most brands are still making. And finally, AI. Apparently, we’re all meant to ditch ChatGPT and hand over the keys to our entire digital life to Claude Code. I’ll walk through what’s being promised, what’s actually useful, and where I think people are getting a little too trigger-happy. If you’re building a brand online right now, this episode will help you: – Stop overcorrecting for loud critics – Think more clearly about campaign execution – And not lose your mind every time the internet takes your content sideways   References mentioned Vibinggranolamom (TikTok creator behind the “Bean Soup Theory”) Kookai Reel Roxy Jacenko house lottery discussion part 1 Roxy Jacenko house lottery discussion part 2 LSKD campaign “She Runs But She’s Never Really Running” Megan Winter, Lume Marketing Kajabi Claude Code Kellee Eriksson   Come Say Hi If Bean Soup Theory has ever smacked you in the face mid-comment section, I want to hear about it. Find me on Instagram → @campaign_del_mar   Extras → Get the backstage pass on Substack → Explore Marketing Circle → Get Mia’s marketing calendar   This episode was produced by Laura McRae from Podcast Support Services

Your most-needed marketing lessons of 2025, all in one place This week on Got Marketing?, Mia is coming to you from a house full of boxes, kids, removalists, and absolute emotional chaos, so while she relocates her entire life (not south… but east ✈️), she’s leaving you with a special treat: the Got Marketing? Mixtape 2025 edition. Inside this curated greatest-hits episode, Mia shares three value packed segments worth replaying, especially if you’re ready to sharpen your strategy, earn more visibility, and finally build a brand that performs. From winning paid speaking gigs, to what’s no longer working in 2025 (and what to do instead), to the step-by-step process for building campaigns that actually convert, this episode is your all-in-one marketing reset. 🎧 Press play if you want to sharpen your marketing instincts, future-proof your strategy, and create campaigns that genuinely move your business forward. DM us anytime, or leave a review if you found it valuable.   What you’ll take away from in this episode:  ✨ How to pitch yourself for paid speaking gigs (and what event organisers actually want) ✨ Why vulnerability and storytelling are now core speaking skills ✨ What’s officially not working in marketing anymore, and the 2025 alternatives ✨ How to use segmentation, personalisation, and curiosity to boost results ✨ Why educational-only content is dead, and what to do instead ✨ The three types of campaigns every small business needs ✨ How to structure brand awareness, lead generation, and conversion campaigns ✨ The mindset shift needed to move from hobby marketing to brand building ✨ The one-rule that makes campaigns work: one objective, one campaign     Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram   Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.      Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

Two recent campaigns that prove clever beats polished every time. This week on Got Marketing?, Mia is back with fan-favourite guest and CDM Community Manager, Lillie Brown, to unpack two standout campaigns. From a heritage gardening brand to a challenger pet food company, these campaigns couldn’t be more different but both deliver lessons in brand storytelling and cultural connection. First up, Seasol’s “Dirty Old Secrets”, a witty, intergenerational campaign that turns a humble seaweed tonic into a cultural moment. With eccentric Aussie gardeners and cheeky storytelling, it proves even dirt can sparkle with the right creative lens. Then, Lyka’s “The Brutal Pickup,” a hilarious Halloween-timed horror spoof about dog owners’ worst nightmare: the sloppy poo pickup. It’s bold, gross, and brilliantly clever, turning gut health into must-watch marketing. The episode also touches on ethical marketing and the subtle but important issue of the male gaze in advertising; how even great campaigns can unintentionally reinforce outdated narratives, and why it’s on us as marketers to do better.   What you’ll take away from in this episode: ✨ How Seasol’s Dirty Old Secrets built an enduring brand platform through humour and heritage ✨ The power of intergenerational storytelling in modern campaigns ✨ Why Lyka's disruptive “Brutal Pickup” works, and how timing amplified its success ✨ When (and how) to use grossness, taboo, or discomfort in marketing without crossing the line ✨ The ethical responsibility of marketers to challenge the male gaze and go deeper in creative critique ✨ Why challenger brands must be loud, and legacy brands must defend their market leadership ✨ What Airbnb got wrong (and how not to lose your brand edge to performance marketing) ✨ How brand campaigns build long-term equity beyond the conversion cycle Campaigns and episode mentions: Seasol: https://www.seasol.com.au/dirty-old-secrets/ Lyka: https://lyka.com.au/ Airbnb: https://www.thedrum.com/news/airbnb-cmo-ditching-performance-marketing-big-bold-brand-campaigns   Connect with Lillie: Website: https://www.lilliebrown.com/ Instagram: https://www.instagram.com/sexwithlillie/ LinkedIn: https://www.linkedin.com/in/lillie-brown/   Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram   Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.    🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.    Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.  

Building a purpos This week on Got Marketing?, we’re back with a quick fire Marketing Moment — a short and punchy episode that dives into one topic worth your time. Mia is joined by fan-favourite guest and Campaign Del Mar’s Community Manager, Lillie Brown, to unpack the repositioning of iconic Australian footwear brand, Betts. Once known for school shoes and shopping centre convenience, Betts is stepping into a new era under the creative direction of Jess Hatzis — co-founder of Frank Body and Willow & Blake. Together, they’re redefining what it means to modernise a legacy brand with deep roots and fresh ambition. Mia and Lillie explore what makes this rebrand so strong, what smaller businesses can learn from it, and why real brand repositioning goes far beyond a new logo. 🎧 Press play if you love a brand glow-up story done right — and want to understand what repositioning really means in practice. DM us anytime, or leave a review if you found it valuable.   What you’ll take away from in this episode:  ✨ What brand positioning actually is (and why it lives in your customer’s mind, not your brand book) ✨ How Betts evolved from a shopping centre staple to an elevated fashion brand ✨ Why simplifying your audience focus can grow your relevance — not shrink it ✨ The difference between a rebrand and a true repositioning ✨ The power of collaborating with entrepreneurial, culturally fluent talent (hello, Jess Hatzis) ✨ Why legacy brands lose momentum when they only hire from inside their own echo chamber ✨ Lessons for small business owners: how to see your brand clearly when you’re too close to it   Connect with Lillie Brown: Website: https://www.lilliebrown.com/ Instagram: https://www.instagram.com/sexwithlillie/ LinkedIn: https://www.linkedin.com/in/lillie-brown/   Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram   Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.    🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.    Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

Building a purpose-led business that changes lives — with The Big Sister Experience This week on Got Marketing?, Mia is joined by Kritz Sciessere, co-founder of The Big Sister Experience — a wellbeing education organisation delivering workshops on mental health, body image, and resilience to schools across Australia. Kritz and her sister Bianca have built one of Australia’s most trusted wellbeing programs, reaching over 25,000 students and proving that doing good and making money don’t have to be mutually exclusive. In this episode, Mia and Kritz unpack what it really takes to build a purpose-led business that lasts: how to price impact work fairly, say no to misaligned opportunities, and keep your values intact as you grow. They also explore the hidden costs of “doing good,” why following your gut in business is underrated, and how emotional storytelling can connect — without crossing into oversharing. The big takeaway: Purpose isn’t enough — structure, sustainability, and self-awareness make it work. When you charge what you’re worth, protect your team, and stay aligned with your mission, you don’t just make an impact — you make it last. 🎧 Press play if you’re building a heart-led business, trying to balance mission with money, or simply need a reminder that you can scale without selling out. We’d love to hear from you. DM us anytime, or leave a review if you found it valuable.   What you’ll take away from in this episode:  ✨ The difference between a social enterprise and a charity (and why Kritz and Bianca chose independence) ✨ How to price purpose-driven work without guilt or burnout ✨ The surprising marketing wins and flops of working in the education space ✨ Why storytelling works best when you’ve processed the lesson — not while you’re still living it ✨ How to balance heart, hustle, and human impact in a crowded wellbeing market ✨ The role of intuition in marketing and partnerships — and when to trust your gut ✨ How The Big Sister Experience keeps its brand authentic and evolving while staying true to its mission   Connect with Kritz: Website: https://www.bigsisterexp.com/professional-learning-for-educators Instagram: https://www.instagram.com/bigsisterexperience/# LinkedIn: https://www.linkedin.com/in/kritz-sciessere-0030611b1/?originalSubdomain=au   Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram   Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.    🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.    Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

Jack of all trades? Good. Here’s how to make it sell. This week on Got Marketing?, Mia is joined by long-time biz friend Nataleigh Elzein (Fractional General Manager & founder of Pinch Studios) for a candid, practical conversation about the power of being a generalist in small business. Generalist has become a “dirty word,” but when you’re building a business, being able to do a lot reasonably well is often the difference between staying afloat and falling behind. Mia and Nat unpack clear definitions of generalist vs specialist, how to position each role, and why language—not labels—is usually the real problem. They also dive into LinkedIn: why it scares people, how to show up as a multi-hyphenate without confusing your audience, and the proactive habits that actually lead to clients, press, and partnerships. The big takeaway: You don’t have to be everything to everyone—but you do need to be clear. Package your value, use language people understand, and be proactive (especially on LinkedIn). Generalists create momentum; specialists compound it. 🎧 Press play if you’re wrestling with your positioning, deciding whether to niche, or want a simple LinkedIn playbook that leads to real conversations—and real work. We’d love to hear from you. DM us anytime, or leave a review if you found it valuable.   What you’ll take away from in this episode:  ✨ A clear, modern definition of generalist vs specialist (and why both matter) ✨ How to package a generalist skillset into a specific, memorable offer ✨ The role of language: why positioning beats labels (e.g., “fractional GM,” “campaigns”) ✨ When to niche vs when to keep your offer broad (and how team design affects that choice) ✨ Why “always-on” agility is a generalist advantage in small business ✨ A simple method to listen to clients and refine your positioning ✨ How to show up on LinkedIn as a multi-hyphenate without confusing people ✨ The proactive outreach moves that turn comments into DMs, and DMs into clients ✨ A refreshing reframe of inbound (it’s not “post and pray”) ✨ A nudge to be brave: make the ask, start the conversation, build the relationship        Connect with Nataleigh: Website: https://www.pinchstudios.com.au/ Instagram: https://www.instagram.com/pinchstudios.au/ LinkedIn: https://www.linkedin.com/in/nataleigh-elzein/   Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram   Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.    🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.    Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

Every great brand has a campaign story. Here’s ours. This week on Got Marketing?, Mia takes us behind the scenes of every major Campaign Del Mar campaign, from the very first $2.49 Instagram series to the cinematic productions that defined the brand. After six years, seven headline campaigns, and countless mini ones in between, Mia unpacks the creative process, lessons learned, and the long-term impact each campaign had on building trust, visibility, and authority. You’ll hear how Lessons in Falling turned vulnerability into connection, how The Gurus We Deserve cemented Campaign Del Mar’s brand identity, why Make Marketing Great Again reframed what a “campaign” really is, and how more recent campaigns like Takeoff With Us and In Good Company became powerful community-building tools. The big takeaway is that campaigns aren’t just for big brands, they’re for all brands ready to create momentum, credibility, and growth. 🎧 Press play if you want to see what consistent, creative brand building looks like over time — and how to start your own anthology of campaigns that move your business forward. DM us anytime, or leave a review if you found it valuable.   What you’ll take away from in this episode:  ✨ Why every small business should invest in at least one “big” brand campaign each year ✨ How to name, theme, and structure campaigns that become business assets ✨ The difference between always-on marketing and campaign marketing ✨ What makes storytelling and vulnerability your most powerful creative tools ✨ How to create standout visuals on any budget (and make them work for years) ✨ Lessons from six years of campaigns — from $2.49 to $15,000 productions ✨ How to leverage campaign content long after launch day ✨ The mindset shift that separates hobby marketing from brand building      Mentioned in this episode: Lessons in Falling — read the seven-part series here The Gurus We Deserve  Make Marketing Great Again  Takeoff With Us  In Good Company  Campaigns for Social Impact panel featuring Verve Super, Boody, Heaps Normal & Impact Business School   Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram   Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.    🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.    Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

Beyond the marketing: Mia unfiltered (the first of many @Stef Hanson?) This week on Got Marketing?, we’re flipping the script as Stef Hanson interviews Mia Fileman. Instead of the usual practical marketing deep-dive, Mia gets personal, opening up about the beliefs, values, and the convictions that shape the way she does business. In a raw, wide-ranging conversation with Creative Director and friend, Stef, Mia explores the moments that shaped her as a marketer and business owner, from her love of food and hosting as a form of nurturing, to her refusal to use fear and shame as sales tactics, even when shortcuts would be easier. She also unpacks why she relishes intellectual debate, the misconceptions people have about her directness, and how she balances bold opinions with deep care for her clients and community. The big takeaway is that good marketing isn’t just strategy and tactics, it’s about who you are and how you show up. When you lead with honesty, generosity, and strong convictions, you build more than a business. You build trust. 🎧 Press play if you’re curious about the person behind the strategies, or if you’re craving a candid conversation about the human side of marketing and business. We’d love to hear from you. DM us anytime, or leave a review if you found it valuable.   What you’ll take away from in this episode:  ✨ Why Mia believes in “doing it harder” with honesty and transparency instead of cheap sales tricks ✨ What people see versus the real Mia; she’s not as much of a “mean girl” as she will have you believe ✨ How food and nurturing are her love language, even in business ✨ Why intellectual debate is her idea of joy and how it fuels her approach to marketing ✨ The role of vulnerability in building trust with an audience ✨ Why consistency and conviction matter more than polish or perfection       Connect with Stef: Website: https://www.stefhansonproductions.com/ Instagram: https://www.instagram.com/stefhansonproductions/ LinkedIn: https://www.linkedin.com/in/stef-hanson-62a63574/edit/forms/next-action/after-connect-update-profile/   Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram   Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.    🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.    Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

Why most podcasts fail (and how to make yours last) This week on Got Marketing?, Mia gets real about podcasting — one of the hardest, most time-consuming, and draining parts of running a small business… but also one of the most rewarding. To unpack both the challenges and the potential of podcasting, Mia is joined by podcast partner Laura McRae, who helps established business owners grow their audience, build authority, and finally get their podcast working for their business. Together, they dive into why so many podcasts fizzle out after 10 episodes, how to carve out a niche in a crowded space, and why audio still outperforms video for many small business owners. Laura shares her journey from virtual assistant to podcast specialist, her favourite tools for cash-strapped beginners, and why success is about far more than downloads. The big takeaway? Podcasting is a long-game strategy. If you want quick ROI, it’s not for you. But if you stick with it, podcasting can deliver lasting brand authority, unexpected opportunities, and content that fuels your marketing ecosystem for years to come. 🎧 Press play if you’ve ever wondered whether podcasting is worth the effort, or if you want practical tips to grow (or start) your show with less stress and more strategy. We’d love to hear from you. DM us anytime, or leave a review if you found it valuable.   What you’ll take away from in this episode:  ✨ Why most podcasts don’t make it past 10 episodes ✨ How to define your “why” and your ideal listener before you launch ✨ The easiest way to niche your podcast (hint: your unique method is the differentiator) ✨ Why video podcasts can hold you back — and when audio is enough ✨ The key metrics to track (beyond downloads) ✨ Smart repurposing tactics to get more mileage from every episode ✨ Tools and tips for recording and editing on a budget ✨ Why podcasting is a long-game strategy — and the unexpected wins along the way      Mentioned in this episode: Ripple Festival  Australian Podcast Collaborative Facebook Group Riverside, Zoom & Audacity (tools mentioned for recording/editing) Grow the Show (podcast) School of Podcasting (podcast) Podnews Daily (podcast) My Dad Wrote A Porno (podcast)   Connect with Laura: Website: https://podcastsupportservices.com.au/about/ Instagram: https://www.instagram.com/podcast.support.services/?hl=en  LinkedIn: https://www.linkedin.com/in/laurajmcrae   Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram   Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.    🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.    Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

How to write emails people actually read (and reply to) This week on Got Marketing?, Mia lifts the curtain on one of Campaign Del Mar’s most powerful marketing tools, email. After three years of sending a weekly email to her audience, Mia has learned exactly what makes people open, click, reply, and buy. In this episode, she shares the five best-performing emails sent, why they worked, and what they have in common, plus, the patterns and mindset shifts that transformed her from reluctant beginner to skilled email marketer. Along the way, Mia unpacks why replies matter more than clicks, why vulnerability outperforms polish, and how to build consistency into your creative process so your audience starts looking forward to your emails like clockwork. The big takeaway? Consistency compounds. The more you write, the sharper your emails become, and the deeper your audience connection grows. 🎧 Press play if you want to sharpen your own email marketing skills, spark more replies from your audience week after week. We’d love to hear from you. DM us anytime, or leave a review if you found it valuable.   What you’ll take away from in this episode:  ✨ The real metrics that matter (and why open rates are unreliable) ✨ How replies create deeper connection, and more conversions ✨ Why vulnerability and honesty make your emails unforgettable ✨ How to write emails people can’t help but respond to ✨ The storytelling tricks that make your content stick ✨ Why strong opinions are more powerful than generic tips ✨ How to build the habit and creative conditions for better writing ✨ The power of consistency in training your audience to open   Want to read our top five emails? Sign up at the bottom of this page to get them — and discover what that infamous 1-star review said, why “revenge” led to record clicks, and more.     Mentioned in this episode: Join Campaign Del Mar’s weekly roundup  Nail Your Email Marketing Strategy (online program) Ripple Festival (raffle entry with ticket purchase before Sept 21)     Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram   Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.    🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.    Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

What it really takes to build a 30k-strong community (without the cult vibes) This week on Got Marketing?, Mia sits down with Verity Hare, founder of TradieWives — a 30,000-strong community for wives and partners in the trades — to talk about what it actually takes to build a safe, high-trust community in a noisy, performative internet. From bringing a relationship counsellor into the group (yes, really) to unapologetically strict moderation, Verity shares the systems, boundaries and heart that make Tradie Wives a rare gem: supportive, useful, and sustainable. You’ll also hear the behind-the-scenes of growing a free Facebook group into a values-led business (memberships, partners, directory, conference) without breaking trust — plus some very real talk about event season nerves ahead of Ripple Festival and the Squarespace Tradie Panel. 🎧 Press play if you’re building community as a growth strategy — or you’re craving one that isn’t synthetic, salesy, or culty. DM us anytime, or leave a review if you found it valuable.   What you’ll takeaway from in this episode:  ✨ Why Tradie Wives has a relationship counsellor — and how personal dynamics at home spill into the business ✨ Boundaries build belonging: the fast-block rule that keeps 30k members feeling safe (no second chances) ✨ From free group to business model: memberships, partner support, a public directory, and an annual conference ✨ Event lessons: what actually goes wrong (and why your audience won’t notice) ✨ SOPs that save your sanity: approvals, moderation, conflict pathways, and choosing the right tools ✨ When not to help: why resentment is your cue to outsource the “in the business” work ✨ Niche right: serve a clear community (tradie partners) with trust, safety, and ruthless alignment ✨ Mental health in the trades: why talking openly matters — and how community makes space for it   Mentioned in this episode: TradieWives Facebook group TradieWives directory   Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram   Connect with Verity Hare: Website: https://tradiewives.com.au/ Instagram: https://www.instagram.com/TradieWives/# Facebook: https://www.facebook.com/groups/TradieWives/   Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.    🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.    Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

Retention doesn’t need to be complicated but it does need to be consistent. It’s been a hot minute since we’ve had a Marketing Moment on the pod, but this week calls for one. Inside Marketing Circle, Community Manager Lillie Brown recently facilitated a brainstorm about customer retention strategies. Mia realised she had the perfect story to share: 💐 It involves a cold call, a bouquet of Birds of Paradise, and one real estate agent who has stayed top of mind for 11 years with a single two-minute ritual. Mia also shares how she prioritises retention in her own business, why it’s her number one objective, and why making it easy to leave is exactly what makes members want to stay. 🎧 Press play if you’ve been so focused on finding new customers that you’ve forgotten about the ones you already have. We’d love to hear from you. DM us anytime, or leave a review if you found it valuable.   What you’ll take away from in this episode:  ✨ A real-world example of customer retention that proves the power of small, consistent touch points ✨ Why it’s cheaper and easier to retain customers than to chase new ones ✨ How Mia structures her week around retention priorities first ✨ The philosophy behind Marketing Circle’s flexible, cancel-anytime model ✨ A prompt to reflect on what you’re actively doing to re-energise your lapsed customers     Mentioned in this episode: Rohan White, Buxton St Kilda.   Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram   Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.    🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.    Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

How do you spark new ideas for campaigns? This week on Got Marketing?, Mia answers two listener questions in a special Ask Me Anything episode. First up: Jemma asked how to spark fresh ideas for new campaigns. It starts with strategy, not random “inspo”. From there, creativity flows through constraints, cross-pollination, and looking well beyond your own industry. Think indie theatre, politics, pop culture, even behavioural science, because the best ideas never come from scrolling Instagram. Then, Mia answers Brooke’s question about the realities of moving as a military spouse. Spoiler: it’s not nearly as stressful as you might think. With Defence handling everything from packing to short-term accommodation, Mia shares her pro moving tips (including the one box you should always pack last and unpack first). The takeaway: Whether it’s campaigns or moving house, the right systems and constraints actually make life easier, and sometimes even spark the best ideas. 🎧 Press play if you’re craving more creative fuel for your marketing, or if you’ve ever wondered what it’s really like to relocate with the military. We’d love to hear from you. DM us anytime, or leave a review if you found it valuable.   What you’ll take away from in this episode:  ✨ Why creativity without strategy is chaos (or art, but not a campaign) ✨ Prompts to reframe your campaign ideas and spot new angles ✨ How festivals, films, and politics can spark better marketing ✨ The “15 in 15” brainstorm method to push past predictable ideas ✨ Why constraints are creativity’s secret weapon ✨ The role of customer voice and listening in sparking campaigns ✨ How military families move — and Mia’s pro packing tips ✨ The single box you should always label for first unpack    Mentioned in this episode: Ripple Festival Darwin Festival: Night Night theatre production Wes Anderson (The Life Aquatic) Buckley’s cough medicine campaign “Tastes awful. And it works.”   Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram   Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.    🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.    Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

Not all marketing is created equal: how much is enough? This week on Got Marketing?, Mia tackles the million-dollar question: how much marketing is enough? Spoiler: there’s no one-size-fits-all answer because it depends on your business model, your goals, and how hard your offer is to sell. From why service providers like designers and copywriters don’t need to “do it all,” to why digital products and courses demand a constant stream of marketing, Mia breaks down the reality behind the advice you hear online. Along the way, she pulls lessons from Bunnings’ multi-million-dollar ad spend, a $200K recruitment campaign for the NT Government, and her own year-in-the-making “In Good Company” campaign. The takeaway? Doing “all the things” isn’t the answer. Doing the right things well is. It’s not about half-assing more, it’s about fewer, bigger, better plays that actually move the needle. 🎧 Press play if you’ve ever felt like your marketing is guesswork, if you’re tired of chasing every trend, or if you need a reminder that quality beats quantity every time. We’d love to hear from you. DM us anytime, or leave a review if you found it valuable.   What you’ll take away from in this episode:  ✨ The reality of defence partner life, and why it’s “death by a thousand cuts” ✨ How constant moves and uncertainty impact careers, families, and choices ✨ Why entrepreneurship can be a lifeline for defence partners ✨ The hidden admin load that comes with military life (and why it often falls to partners) ✨ How Mia is planning “Operation Work Less in 2026” to create more family space ✨ Why strong business foundations let you step back without losing momentum ✨ The moment Lillie took the mic, and proved the power of delegation ✨ Why sometimes, in business and in life, you’ve got to make the big leap without a safety net   🔥 Strong Opinions Are Sexy – Why “done is better than perfect” doesn’t cut it anymore, and why half-assing your marketing is holding you back. 🌊 Making Waves – Behind the scenes of Mia’s “In Good Company” campaign, including 12 months of planning, six months of prep, and why big impact takes time.   Mentioned in this episode: Bunnings TV ad Northern Territory Government (worker attraction campaign) In Good Company (Mia’s campaign) Janine’s website strategy + design business Lex Stanley’s episode on trade & home improvement businesses   Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram   Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.    🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.    Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

Being a defence partner isn’t one big hard thing; it’s death by a thousand cuts. This week on Got Marketing?, Mia steps away from strategy talk to share a deeply personal update about life as a proud defence partner, and what it means when business and family collide. From seven months of job-hunting limbo to making the bold call to move her family from Darwin to Newcastle with no guarantees, Mia unpacks the realities of defence partner life: the frequent relocations, the admin load that falls on partners, and why entrepreneurship often becomes the only sustainable career path. [Mia forgot to mention that after posting to a new location, the Defence member needs to undertake training for the new job, and that is often in another location 🤯, which is another reason the admin falls to Mia.] Business is never separate from life, Mia reflects on how these changes are shaping Campaign Del Mar,  including her plan to deliberately create space in 2026, lean on the strong foundations she’s built, and delegate more to her team (with a great story about Lillie absolutely smashing her first email marketing workshop). 🎧 Press play if you’ve ever juggled uncertainty at home while trying to keep your business growing. This one’s raw, honest, and a reminder that sometimes you need to risk it for the biscuit. We’d love to hear from you. DM us anytime, or leave a review if you found it valuable.   What you’ll take away from in this episode:  ✨ The reality of defence partner life, and why it’s “death by a thousand cuts” ✨ How constant moves and uncertainty impact careers, families, and choices ✨ Why entrepreneurship can be a lifeline for defence partners ✨ The hidden admin load that comes with military life (and why it often falls to partners) ✨ How Mia is planning “Operation Work Less in 2026” to create more family space ✨ Why strong business foundations let you step back without losing momentum ✨ The moment Lillie took the mic, and proved the power of delegation ✨ Why sometimes, in business and in life, you’ve got to make the big leap without a safety net   Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram   Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.    🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.    Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

The most overdue guest: Stef Hanson on big swings, creative campaigns and dropping the mask This week, Mia is joined by long-time friend and the most overdue guest in Got Marketing? history — Stef Hanson. Stef is a Creative Director, storyteller, and the brains behind some of the boldest small business campaigns inside (and outside) Marketing Circle. What started as weekly “therapy session” chats between Mia and Stef has finally been recorded — and it’s a deep dive into dropping the mask, taking big creative swings, and why bland headshots are the enemy of brand building. From repositioning her business with a standout brand awareness campaign, to challenging small business owners to ditch the beige and embrace risk, Stef shares how she went from shooting corporate conferences she hated… to creating concept-led campaigns that attract dream clients. 🎧 Press play if you’ve ever felt stuck doing work that doesn’t light you up — and you’re ready to swing for the fences. We’d love to hear from you. DM us anytime, or leave a review if you found it valuable.   What you’ll takeaway from in this episode:  ✨ Why Stef ditched cookie-cutter corporate jobs for creative campaigns that light her up ✨ The art of getting people to drop the mask — and why it’s Stef’s secret superpower ✨ How choosing clients by psychographics beats niching by industry ✨ Why bland headshots won’t cut it (and what to do instead) ✨ The making of “The Beach Campaign” — and how it repositioned Stef’s business overnight ✨ How to turn testimonials into must-watch content (not beige text screenshots) ✨ Why the real risk in marketing is blending in with everyone else ✨ How small businesses can access agency-level creative thinking without the agency price tag ✨ Practical ways to bring more playfulness and personality into your brand   🎾 The Big Swing: How to find your next “big swing” idea by stealing creative tactics from TV and film — from breaking the fourth wall to the immersive magic of a one-shot   Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram   Connect with Stef: Website: https://www.stefhansonproductions.com/ Instagram: https://www.instagram.com/stefhansonproductions/ LinkedIn: https://www.linkedin.com/in/stef-hanson-62a63574/   Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.    🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.    Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

You don’t need to love every campaign. But if it makes you feel something, rage, confusion, secondhand embarrassment, it’s doing something worth unpacking. This week, Mia is joined by Lillie Brown, Campaign Del Mar’s Community Manager and resident campaign analyst, to get stuck into the denim-clad controversy that is the Sydney Sweeney x American Eagle campaign. On the surface it’s just an ad for jeans. But dig a little deeper and it’s a tangled mess of lazy puns, hyper-sexualised nostalgia, racial undertones, and what some are calling a eugenics-coded fantasy. Yep. From the writing and visuals to the political and cultural climate it was launched into, this episode explores whether the outrage is justified, how controversy became a currency, and why this campaign might still be a commercial win, even if it’s a moral flop. 🎧 Press play if you’ve ever wanted to scream “who signed this off?!” at your screen. We’d love to hear from you. DM us anytime, or leave a review if you found it valuable.   What you’ll takeaway from in this episode:  ✨ Why lazy creative is no longer a neutral choice, especially in a post-Trump, post-woke media landscape ✨ What the Sydney Sweeney campaign is really selling, and who it’s speaking to ✨ How eugenics theory and nostalgia collide in a campaign no one asked for ✨ Why “just a jeans ad” is never just a jeans ad ✨ What happens when campaigns embolden the wrong audience ✨ Why outrage is now a legitimate strategy in the attention economy ✨The commercial calculus of controversy: who wins when a brand goes loud, not deep ✨ How to tell when a brand has traded values for virality ✨ A step-by-step approach to divesting from social media (without going dark overnight) ✨ The difference between intent and impact, and why it matters more than ever   Mentioned in the episode: Janine Jacob commenting American Eagle Responds to the Sydney Sweeney Ad Backlash and Branding Experts Are Mixed Brooke Shields Tells the Story Behind Her 80's Calvin Klein Jeans Campaign   Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram   Connect with Lillie: Website: https://www.lilliebrown.com/ Instagram: https://www.instagram.com/sexwithlillie/?hl=en LinkedIn: https://www.linkedin.com/in/lillie-brown/?originalSubdomain=au   Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.    🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.    Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

You don’t have to choose between “never social media” and “always chasing the algorithm.”  But if you’re going to claim independence from platforms, you’ll need more than occasional rants and coffee chats. You need a clear vision of how you actually work, and the distinct value you bring when you stop playing by the platform’s rules. This week, Mia is joined by Lillie Brown, Campaign Del Mar’s Community Manager and a seasoned sexologist and marketing strategist, to unpack the art of high-ROI, human-first marketing that thrives outside of social media dependency. Together, Mia and Lilllie get brutally honest about the creative death of the internet, the constant threat of cancel culture, and the need to market in ways that feel real. From marketing fierce sexual wellness content (yes, “vulva” gets banned) to hosting impromptu in-person meetups across Australia, this episode is packed with spicy takes and tangible strategy. If you’ve ever felt like algorithms are erasing your humanity, or that your content is invisible within hours, this one’s for you. 🎧 Enjoy the episode, and if it made you reconsider how you allocate your marketing energy, we’d love to hear from you. DM us anytime, or leave a review if you found it valuable.   What you’ll takeaway from in this episode:  ✨ Why contenting for algorithms sucks the soul out of creativity, and how Tumblr-era energy might make a comeback ✨ How to preserve brand voice amid rising AI templating, without rejecting AI altogether ✨ Why cancel culture and fear-based marketing lead straight into AI autopilot, and what to do instead ✨ How long-form thinkers can reclaim space beyond 32-second Instagram reels ✨ A real-world marketing roster that outperforms: email, blogs, speaking gigs, and in-person events vs. social media  ✨ The censorship conundrum: why sexual wellness is regulated harder than pseudoscience ✨ Why static blog posts still generate 68% of Campaign Del Mar’s traffic, while social posts vanish overnight ✨ How to pick and maximise a single social channel that actually converts for you ✨ A step-by-step approach to divesting from social media (without going dark overnight) ✨ Practical ideas beyond Insta: events, referral networks, DIY PR, affiliate marketing, out-of-home, direct mail, and strategic partnerships   Mentioned in the episode: OLIPOP Soda  Instagram account suspension: The Girls Get Off account   Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram   Connect with Lillie: Website: https://www.lilliebrown.com/ Instagram: https://www.instagram.com/sexwithlillie/?hl=en LinkedIn: https://www.linkedin.com/in/lillie-brown/?originalSubdomain=au   Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.    🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.    Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

You don’t have to choose between consulting, content creation and campaign strategy.  But if you're going to do it all, you'll need more than a polished elevator pitch. You'll need a strong sense of who you are, how you work, and the value you bring because the messier your job titles, the clearer your positioning needs to be. This week, Mia is joined by Nicole Sherwin, a fractional CMO, content creator, strategist and former Head of Marketing at Typo and Dulux. Four months into full-time entrepreneurship, Nicole is building a portfolio career that blends consulting, brand campaigns, TikToks (36K followers, by the way) and UGC, without boxing herself into one niche or vertical. Together, Mia and Nicole get honest about the complexity of being multi-passionate marketers in a world that wants you to "just pick a lane." From navigating redundancy and the emotional whiplash of self-employment to content creation ethics and storytelling that actually cuts through, this episode is full of spicy takes and practical insights. If you’ve ever struggled to explain what you do, felt pressure to niche, or wondered how to turn a viral moment into brand equity, this one’s for you. 🎧 Enjoy the episode, and please leave a review if you found it valuable. We'd love to hear from you, DM us anytime What you’ll takeaway from in this episode:  ✨ Why niching by industry isn’t always the best move, and how to build a strong positioning instead ✨ The truth about UGC: ethics, grey areas, and what you need to know before you start ✨ Why brand storytelling trumps clever editing on social media ✨ The surprisingly hard part of self-employment no one talks about ✨ A smart framework for mapping your marketing skillset (when your CV is anything but linear) ✨ What FMCG brands are getting very wrong, and who’s doing it better ✨ How to build multiple income streams without burning out ✨ Why “I’m a consultant” doesn’t cut it as a brand identity, and what to say instead ✨ The difference between entertainment and deception in digital storytelling      Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram   Connect with Nicole: Website: https://www.elbamarketing.com.au/ Instagram: https://www.instagram.com/nikkaloola/ LinkedIn: https://www.linkedin.com/in/sherwinnicole/?originalSubdomain=au TikTok: https://www.tiktok.com/@nikkaloola   Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.    🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.    Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

Marketing today is more manipulation than strategy, how did we get here? In this episode of Got Marketing?, I discuss weaponised psychology, and the three core tactics doing the heavy lifting behind the most manipulative marketing online. This isn’t just about the loud minority anymore, this is now the status quo. And while most business owners aren’t trying to deceive, many are unknowingly caught up in the echo chamber. It’s time for a circuit breaker. Behind the scenes, Mia has been working on a marketing methodology built for the post truth era : the Honest Marketing Method. This approach is about long-term, strategic thinking that earns attention and builds trust. It's value-led, evidenced based and will ruffle some feathers.  🎧 Listen now and get ready for the live-only Unveiling The Honest Marketing Method on July 30. We'd love to hear from you, DM us anytime.   What you’ll take away from this episode:  ✨ Why “everyone does it” is a terrible reason to follow bad marketing advice ✨ How marketing myths spread, and why repetition, social proof, and herd mentality are so powerful ✨ The real cost of forever-free content (and why it’s burning out founders) ✨ Why boundaries in business are not a punishment, they’re a power move ✨ The three psychological tricks most manipulative marketers rely on ✨ What The Honest Marketing Method is and why it’s designed for this moment   Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram   Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.    🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.   Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.    

Is Instagram still worth it? Let’s talk. This one might ruffle a few feathers, and that’s exactly the point. In this episode, Mia dives headfirst into the big, uncomfortable question: Can you still grow on Instagram if you do it your way?  Spoiler: the answer may not be what you want to hear. If you're sticking to static posts, skipping the trends, avoiding reels, and treating Instagram like a traditional marketing channel, it might be time to reassess your strategy. Mia shares exactly why she believes Instagram has become an all-or-nothing platform and what to consider if you’re no longer seeing growth (or joy) there. Mia also shares how Campaign Del Mar's own channel mix has shifted, why LinkedIn is now outperforming Instagram, and why this shift has nothing to do with giving up, and everything to do with playing a smarter game. 🎧 Enjoy the episode, and please leave a review if you enjoyed the episode. We'd love to hear from you, DM us anytime   What you’ll take away from this episode:  ✨ Why Instagram is favouring entertainment-first content (and what that means for your strategy) ✨ The truth about follower count and why reach is no longer guaranteed — even for your own audience ✨ How LinkedIn overtook Instagram as Mia’s top-performing platform (and what she’s doing differently there) ✨ Alternative marketing channels worth exploring — from Substack to Pinterest to local area marketing  ✨ Why it might be time to stop “pushing through” on Instagram and start playing a smarter game elsewhere     Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram   Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.    🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.   Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.    

The 100th episode 🎉 For this raw and unfiltered episode, Mia ditched all the notes and spoke from the heart.  Hear untold stories from the last 100 episodes and see how the sausage is made at Got Marketing? In this milestone moment, Mia takes you behind the scenes of Got Marketing? sharing the real, unfiltered truth about podcasting, what’s worked, what hasn’t, and how the show fits into the broader Campaign Del Mar strategy. This episode is part reflection, part celebration, and full of honest insights into what it actually takes to run a business-backed podcast. Plus, Mia shares a look at what’s next: brand partnerships, bolder content, and a podcast that’s finally being marketed like it should be. 🎧 Enjoy the episode, and please leave a review if you enjoyed the episode. What's your fav moment of Got Marketing? We'd love to hear from you, DM us anytime   What you’ll takeaway from in this episode:  ✨ Why podcasting is not a top-of-funnel channel (and what it’s brilliant for instead) ✨ How Got Marketing? fits into Campaign Del Mar's marketing ecosystem ✨ Why de-coupling Got Marketing? from Campaign Del Mar was a stroke of genius ✨ What happened behind the scenes with some of Mia’s favourite guests (yes, even the nerve-wracking ones)   Mentioned in the episode: LNDR episode Jay Schwedelson episode Digital Marketing podcast Dr Patrick Aouad episode   Thank you to: Kyra Romina (podcast producer and editor), Elyce Campbell (social media manager), Lillie Brown, Emily Lambourne, Julian Fogel and Global Headquarters.   Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram   Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.    🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now Visit RippleFestival.au for details 👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.   Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.    

We’ve been told for years to follow the marketing rules, avoid annoying people, and never send too many emails but what if that’s exactly what’s holding us back? Its time to unsubscribe from boring marketing and legacy thinking. This week Mia meets her marketing hero,Jay Schwedelson, a straight shooting legendary marketer who shares Mia's love of email marketing and trash TV. Jay is the host of the No 1 marketing podcast in the US, Do This, Not That! podcast, founder of SubjectLine.com and the creator of the largest virtual marketing events.  Jay has built businesses that have generated over $400M in revenue, not by playing it safe, but by doing what most marketers are too scared to try. Tune in for a refreshingly real and wildly useful conversation about breaking the rules, failing fast, and growing your most valuable asset, your email list, with intention. Together, he and Mia dismantle the legacy advice keeping small business owners stuck, unpack why unsubscribes are actually a good thing, and explore what makes email marketing work now (not in 2010). But did he pass Mia's Aussie pop quiz? 🤔 This episode is fast, fun, and packed with permission to let go of what doesn’t serve, and double down on what actually delivers dollars. 🎧 Enjoy the episode, and please leave a review if you found it valuable. We'd love to hear from you, DM us anytime (unless you are trying to sell as lead gen services 🤢)   What you’ll takeaway from in this episode: 🗑️ What legacy marketing advice can go in the bin 🔍 Where to focus your marketing time and money based on data and evidence (not feelings) 💌 How to grow your list without overthinking it, using lots of little things that actually work 🤳🏻 Why LinkedIn is the last true social network, and why you’re probably underusing it ✨ What “build in public” really looks like, and how it gives you an edge over bigger brands  ++ Jay's secret to business, and more practical marketing GOLD.    Mentioned in the episode: Mingle Seasoning x OnlyFans creator Girthmasterr Guru Media Hub conference Do This, Not That! podcast Scoop newsletter Subjectline.com    Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram   Connect with Jay Schwedelson: Website: https://jayschwedelson.com/ Instagram: https://www.instagram.com/jayschwedelson/ LinkedIn: https://www.linkedin.com/in/schwedelson/   Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.    🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now Visit RippleFestival.au for details 👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.   Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

We live in a time where having a PhD seems to matter less than having a ring light. Why we trust influencers over experts, and what it’s costing us. What happens when real expertise becomes invisible in the age of algorithms? On this week’s episode, Mia is joined by neurologist and co-founder of CU Health, Dr. Patrick Aouad, for a big, brainy, and beautifully human conversation about credibility, trust, and why depth no longer fits the feed. Together, they explore the tension between visibility and expertise, the dangers of oversimplification, and the pressure experts face to become brands instead of trusted professionals. From influencer wellness to AI-generated “insight”, this episode is a timely reminder that real knowledge doesn’t always go viral but actually matters most. If you’ve ever felt drowned out by louder, shinier voices online, this one’s for you. 🎧 Enjoy the episode, and if you’ve got thoughts, we’d love to hear them — DM us anytime.   What you’ll learn in this episode: ✨ How algorithmic culture rewards visibility over depth ✨ Why expert voices get diluted, and what we lose when they do ✨ The slow erosion of nuance in business, marketing, and media ✨ The real risks of AI-generated content for credibility and truth ✨ How founders can rebuild trust by leaning into honesty, clarity, and proof   Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram   Connect with Dr. Patrick Aouad: Website: https://cuhealth.com.au/about-us/ Instagram: https://www.instagram.com/cu.health/ LinkedIn: https://www.linkedin.com/in/dr-patrick-aouad/?originalSubdomain=au   Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.  🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne - are you coming? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now Visit RippleFestival.au for details 👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.   Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

You finally started sending those emails, hooray! I'm proud of you. Now, let's work on your strategy so we can turns emails into revenue. In this practical solo episode of Got Marketing?, Mia makes the case for why email is her favourite marketing channel (sorry, socials) and why it only works when you treat it with the respect it deserves. Mia walks you through the 5 must-have elements of a high-performing email strategy, plus the mindset shifts and list hygiene habits you need to make email your most profitable channel. Whether you’re staring down a sad, dusty Mailchimp account or wondering why your EDMs aren’t converting, this episode will give you the clarity (and direction) to fix it. 🎧 Enjoy the episode? We’d love to hear what’s landing for you — DM us anytime.   What you’ll learn in this episode: ✨ The 5 critical pillars of a smart email marketing strategy ✨ How segmentation makes email infinitely more effective than social ✨ Why your list isn’t growing (and what to do about it) ✨ What to focus on before investing in a fancy platform or new tech    Segments in this episode: 💃 Strong Opinions Are Sexy:  The female gaze is having a moment — but is flipping the script enough? Mia breaks down NZ Cheap Cars’ cheeky take on objectification, and why your audience’s perception matters more than your intention. Is it satire or just the same trope with different bodies? You decide — after you ask your customers.   Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne. Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now Visit RippleFestival.au for details   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.   Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback Marketing Circle    Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

Ever worked tirelessly for something, only to arrive and feel a little….different than you expected? In this reflective solo episode of Got Marketing?, Mia peels back the curtain on what it’s really like to reach a long-held goal, and how it’s perfectly normal for your perspective to shift once you get there. Fresh off the back of hosting a retreat with 17 brilliant women in business, Mia shares what surprised her most about the experience, the tension between ambition and arrival, and how business shapes and shifts who we are. This episode is an honest, soul-stirring reminder not to let your desire for more rob you of what’s already working. Especially if what you have now is something your past self would have dreamt of. 🎧 Enjoy the episode? We’d love to hear what’s landing for you — DM us anytime.   What you’ll learn in this episode: ✨ Why ambition and arrival can feel at odds (and how to sit with both) ✨ How success evolves as you evolve ✨ Why the moment you’re in might actually be the payoff ✨ What it looks like to grow into your dream, not just toward it ✨ A powerful mindset shift for creatives and entrepreneurs in transition    Segments in this episode: 🥭 Low hanging fruit:  When app downloads come at the cost of revenue. Mia shares a marketing misfire from a Mullumbimby bathhouse and why marketers must prioritise substance over vanity metrics.   Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne. Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now (payment plan available until the end of May) Visit RippleFestival.au for details   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.   Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback Marketing Circle    Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

What if we just said what we meant? In this week’s episode, Mia shares 10 radically honest opinions about the small business marketing space – no fluff, no fence-sitting – plus 5 encouraging reminders to keep you moving forward. From broadcast channels and Brené Brown quotes to pricing, platforms, and what your audience really wants  — this episode is a salty (but constructive) hot take on what’s holding small business owners back, and what’s actually worth your time. If you’re ready for a reset on what works, what doesn’t, and where to spend your energy in 2025 — this one’s for you. 🎧 Enjoy the episode, and if you’ve got thoughts, we’d love to hear them, shoot us a DM.   What you’ll learn in this episode: ✨ Why female business owners need more straight talk, not just cheerleading ✨ What happens when you build for the squeaky wheels ✨ How repetition builds reputation ✨ Five seriously refreshing truths about modern marketing (spoiler: it’s not about AI)   Mentioned in this episode: Like Minded Bitches Drinking Wine Adam Mosseri Michael Hill x Miranda Kerr campaign 'A New Era'   Segments in this episode: 🐍 Gurus in the Wild: A truly wild story about a former school staffer turned real estate agent who allegedly used a student database to cold call families… yes, really.   Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne. Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now (payment plan available) Visit RippleFestival.au for details   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.   Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback Marketing Circle    Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

Where to focus your marketing efforts (and what's not required in the first few years) Small business marketing can feel like a never-ending to-do list; socials, emails, website and landing pages, SEO, podcasts, PR... and that’s just Monday. But here’s the thing: you don’t have to do everything all at once. And in this episode of Got Marketing?, Mia is here to help you figure out where to actually focus. In true no-fluff fashion, this short, sharp episode breaks down which channels matter when, why owned platforms should always come first, and what to skip completely (looking at you, dodgy SEO agencies). If you’ve been feeling the pressure to show up everywhere but aren’t sure what’s actually moving the needle, this is your sign to stop, reassess, and get strategic. 🎧 Enjoy the episode, and if you’ve got thoughts, we’d love to hear them, shoot us a DM..    What you’ll learn in this episode: ✨ Why you should prioritise owned channels (like your website + email list) first ✨ What most small biz owners get wrong about SEO, social media and PR ✨ Why ads won’t fix a leaky funnel, and what to fix instead ✨ The one thing that trumps social media in 2025 (spoiler: it’s in-person connection) ✨ A smarter way to build your list and your brand without burning out   Mentioned in this episode: Hack Your Own PR Penn & Lytics Focus Framework   Segments in this episode: 🌊 Making Waves:  RecipeGate: RecipeTinEats x Brooki. Mia weighs in on the battle of the cookbook queens, and why social media call-outs do matter. 🐍 Gurus in the Wild: We're unpacking the dodgy business of awards that are "pay to play." Do you want to earn or buy that award? Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne. Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now (payment plan available) Visit RippleFestival.au for details   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.   Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback Marketing Circle    Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

How to actually know what’s working in your marketing (and what’s a waste of time and money). When you’re under pressure, it’s tempting to speed up. But in this episode of Got Marketing?, Mia is here to remind you that when it comes to your marketing, slowing down and getting strategic is exactly what’s required. To help you ditch the “post and hope” approach, Mia is joined by Brooke Huckerby, founder of Penn & Lytics and marketing analytics specialist, and Tenai Seymour, founder of Ads Haüs and Meta Ads strategist. Together, they break down the data blocks holding you back, explain how to know what’s actually working in your marketing, and share how you can confidently build (and test) a strategy that aligns with your goals, your offer, and your capacity. 🎧 Enjoy the episode, and if you’ve got thoughts, we’d love to hear them, shoot us a DM.   What you’ll learn in this episode: ✨ How to start using GA4 without a mind meltdown ✨ The one thing to set up this week that will instantly improve your marketing data ✨ Why some meta ads “don’t work” and how to make them work harder ✨ What your website traffic is telling you (and why blogs aren’t dead) ✨ The difference between testing for traffic vs. testing for conversion ✨ What the Penny campaign revealed about campaign messaging ✨ How to build a funnel-friendly ads strategy that matches your offer price Mentioned in this episode: Workshop: Build It. Test It. Grow It.   Workshop: May 19, Brisbane   Connect with Brooke Huckerby: Website: https://bit.ly/42SegjR Instagram: https://www.instagram.com/pennlytics/   Connect with Tenai Seymour: Website: https://bit.ly/44kdm25 Instagram: http://instagram.com/ads_haus/   Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne. Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now (payment plan available) Visit RippleFestival.au for details     Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.   Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback Marketing Circle    Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

Not every flop is a failure of effort, often it’s a failure of strategy. In this episode of Got Marketing?, Mia is joined by Campaign Del Mar’s community manager Lillie Brown to break down two recent brand campaigns that looked similar on the surface…but performed very differently in the wild. Think: celebrity endorsement, hero video content, big-budgets but only one of them hit the mark. Together, they unpack what made the Bonds x Robert Irwin campaign so wildly effective (yep, it’s not just the wildlife), and why Michael Hill x Miranda Kerr felt flat despite all the polish. If you’ve ever wondered why some brand campaigns stick while others disappear without a trace —this episode is a must. 🎧 Enjoy the episode, and if you’ve got thoughts, we’d love to hear them—send us a DM.   What you’ll learn in this episode: ✨ Why creativity requires constraints ✨ The (unsexy but essential) role of message clarity ✨ What made the Bonds x Robert Irwin campaign such a masterclass ✨ Where the Michael Hill x Miranda Kerr campaign missed the mark ✨ How to make lo-fi, social-first content work harder ✨ What to avoid if you’re launching a brand campaign in 2025   Mentioned in this episode: Miranda Kerr Robert Irwin Bonds x Robert Irwin campaign 'Down Under' Michael Hill Michael Hill x Miranda Kerr campaign 'A New Era'   Connect with Lillie Brown: Website: https://www.lilliebrown.com/ LinkedIn: https://au.linkedin.com/in/lillie-brown Instagram: https://www.instagram.com/sexwithlillie/   Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne. Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now (payment plan available) Visit RippleFestival.au for details   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.   Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback Marketing Circle    Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

Why creative courage > ad spend (and how to build a campaign people remember) In this episode of Got Marketing?, Mia sits down with Megan Winter—award-winning Meta ad strategist and founder of Lume Marketing, who recently ran her first full-scale campaign…and nearly pooped her pants doing it.Until recently, Megan didn’t think polished campaigns were for small businesses. But after hearing Mia preach the virtues of bold, creative strategy inside Marketing Circle, she decided to go all in. The result was a 127% increase in website traffic, a 700% lift in organic engagement, and a major mindset shift. Together, they unpack what separates real campaigns from just another set of ads, why most Meta agencies often miss the mark, and how to create magnetic messaging that actually moves people and dollars. If you’ve ever wondered whether campaign thinking is “too much” for your business, this episode might change your mind. 🎧 Enjoy the episode, and if you’re feeling inspired, leave an honest review.   What you’ll learn in this episode: ✨ Why spending $15K on creative (not ads) was Megan’s best decision ✨ The four sneaky agency tactics Megan’s clients kept calling out ✨ Why "we’re just testing" is not a strategy ✨ How to build a brand campaign that doesn’t rely on fancy tech ✨ The difference between cringe and breakthrough creative ✨ Why one campaign a year might be all you need Mentioned in this episode:  It's Not You, It's Them campaign The ROAS Lab Marketing Circle   Connect with Lume Marketing: Website: https://www.lumemarketing.com/ Instagram: https://www.instagram.com/lumemarketing/ LinkedIn: https://www.linkedin.com/in/meganwinter1/   Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne. Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now (payment plan available) Visit RippleFestival.au for details   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast   Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback Marketing Circle    Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

Is your doctor also a dentist and a gynaecologist? No. Then why are you expecting one person to do both sales and marketing? We’re back with one of your all-time favourite guests, Julia Ewert, sales expert and straight-talking legend. Her last episode on discovery calls cracked the top three most downloaded this quarter, so naturally, we had to have her back. In this episode, we break down the eternal debate: Sales vs. Marketing, what’s the difference, where they overlap, and why lumping them together is burning people out and breaking businesses. We talk about what happens when you hire a sales rep before you’ve done the hard yards yourself, the rise (and fall) of the million-dollar marketing funnel, and the one thing Julia thinks is a complete waste of $100K (spoiler: it’s not Facebook ads). Mia shares a truly disastrous discovery call experience and why it was the best thing that never happened. 🎧 Enjoy the episode, and if you’ve got thoughts, we’d love to hear them. Leave an honest review: three lucky reviewers in April will win a copy of How Brands Grow by Byron Sharp (will be randomly selected).   What you’ll learn in this episode: ✨ Why sales and marketing are not interchangeable (and why your “sales & marketing manager” is probably doing neither well) ✨ The simple ratio that explains how they work together ✨ What to do before you ever hire a salesperson ✨ The subtle art of not talking when selling (yes, really) ✨ Why brand equity makes sales conversations easier (and faster) ✨ When to hustle, when to automate, and when to just have coffee with humans Mentioned in this episode: From Pitch to Profit by Julia Ewert   Connect with Julia: LinkedIn Website   Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne. Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now (payment plan available) Visit RippleFestival.au for details We are beyond excited.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast   Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback Marketing Circle    Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

Why staying small isn’t "playing small" (and might be the smarter move). In this episode of Got Marketing?, Mia sits down with Maggie Patterson, founder of BS-Free Business and longtime truth-teller in the online business space. Maggie’s new book, Staying Solo, is a guide for service providers who are done with hustle, hype, and the pressure to scale. Together, they unpack why “just hire a team” is not always the answer, the sneaky guru tactics to watch out for, and how service-based business owners can build sustainable, profitable models that leave room for boundaries, capacity, and actual life. If you’ve ever felt like small = failure, this conversation will flip the script. 🎧 Enjoy the episode, and if you’ve got thoughts, we’d love to hear them. Leave an honest review: three lucky reviewers in April will win a copy of How Brands Grow by Byron Sharp (winners chosen randomly).   What you’ll learn in this episode: ✨ Why digital products aren’t the shortcut you’ve been promised ✨ How to make more money without scaling, launching, or hiring ✨ The real reason service-based businesses become unprofitable—and how to fix it ✨ Why online course models fail (even for pro marketers) ✨ The guru tactics to watch for—and how to protect yourself ✨ The underrated power of staying intentionally small Mentioned in this episode: Staying Solo Podcasts Staying Solo by Maggie Patterson   Connect with Maggie Patterson: Staying Solo Book Website: https://bsfreebusiness.com/ Instagram: https://www.instagram.com/bsfreebusiness/   Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne. Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now (payment plan available) Visit RippleFestival.au for details   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast   Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback Marketing Circle    Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

This candidate is campaigning like a marketer—and it’s working. In this episode of Got Marketing?, Mia sits down with Phil Scott, a community independent running for federal office in the NT, to unpack what it actually takes to build a grassroots campaign that works. No party machine, no spin—just bold strategy, radical trust, and a whole lot of door knocking. From kitchen table conversations to joyful viral videos, this episode is a behind-the-scenes look at how good marketing principles are being used to rewrite the rules of modern campaigning. If you’ve ever wondered what a marketing-first approach to politics could look like—or how real listening builds real momentum—this conversation will fire you up. 🎧 Enjoy the episode, and if you’ve got thoughts, we’d love to hear them. Leave an honest review: three lucky reviewers in April will win a copy of How Brands Grow by Byron Sharp (winners chosen randomly).   What you’ll learn in this episode: ✨ How to build a campaign using radical trust and community-driven strategy ✨ What grassroots campaigning has in common with startup marketing ✨ The real story behind the "teal" label—and why Phil rejects it ✨ What independents actually do in Parliament ✨ Why big party bureaucracy is failing small businesses (and what to do instead) ✨ The unexpected tactics that helped this campaign go viral (hint: there’s singing involved) Mentioned in this episode: Lucy Bradlow and Bronwen Bock launched a joint run as independents, proposing to work part-time, on a week on, week off arrangement. IGA The Kitchen Table Conversations model Every Vote Counts   Connect with Phil Scott Website: https://www.philscott.com.au/ Instagram: https://www.instagram.com/philscott4solomon/ LinkedIn: https://www.linkedin.com/in/phil-scott-a1659316a   Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne. Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now (payment plan available) Visit RippleFestival.au for details We are beyond excited.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast   Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback Marketing Circle    Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

Too many small businesses are stuck using marketing tactics that expired years ago.  In this episode of Got Marketing?, we’re diving into the tactics that just aren’t cutting it in 2025, why they’re failing small businesses, and what to do instead. From one-to-many offers that flop to clickbait email subject lines, Mia has laid it out and shows you how to build trust, demand, and results in today’s landscape. If your marketing is failing to pay off in sales and revenue, this episode is your invitation to stop playing catchup and start doing what actually works. 🎧 Enjoy the episode, and if you’ve got thoughts, we’d love to hear them. Leave an honest review: three lucky reviewers in April will win a copy of How Brands Grow by Byron Sharp (will be randomly selected).   What you’ll learn in this episode: ✨ Why your one-to-many offer won’t sell without a considered marketing plan ✨ The truth about online courses in 2025  ✨ Why clickbait email subject lines are killing your credibility  ✨ The role of personalisation and segmentation in email marketing ✨ Why tip-based content isn’t converting anymore—and how to stand out ✨ The case for fewer platforms and better content (plus how Lush nailed it) Segments in this episode: The Big Swing: Lush quit social media…and built a 6 million+ strong audience. Tune into hear how their anti-social strategy is going 3 years on.  Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne. Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now (payment plan available) Visit RippleFestival.au for details We are beyond excited.   Subscribe to Got Marketing? Substack  Exclusive insights, behind-the-scenes extras and submit your questions for our Ask Me Anything episodes: gotmarketing.substack.com    Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback Marketing Circle    Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

Discounting is a terrible business strategy. There I said it. Now let me prove it. Many small business owners, especially service providers, fall into the trap of discounting because they lack strong marketing. But discounting should be a deliberate strategy—not a crutch.In this episode of Got Marketing?, we’re unpacking why discounting is not the move, why it attracts the wrong customers, and how pricing can be used as a powerful positioning tool instead.If you’ve ever considered slashing your prices to attract new customers, this episode is your sign to stop and rethink your approach.🎧 Enjoy the episode, and if you have thoughts to share, leave an honest review. As a thank you, we’re giving away a copy of How Brands Grow by Byron Sharp—one person who leaves a review in March will be randomly selected.   What you’ll learn in this episode: ✨ Why discounting keeps you broke and attracts the wrong customers ✨ How pricing influences perception (and why underpricing signals low value) ✨ The hidden costs of discounts—and why they don’t build loyalty ✨ What to do instead of discounting to attract the right customers ✨ The ethical way to offer incentives without cheapening your brand Segments in this episode: The Big Swing: Australian brand TWOOBS takes a bold stand against discounting. Instead of slashing prices during Black Friday, they use their marketing to challenge consumerism and reinforce their value. We break down their strategy and what you can learn from it. Making Waves: Substack is on the rise as experts move away from social media to build direct connections with their audience. We explore why this shift matters for small business owners. Source of Truth: Doing your research is non-negotiable. A personal story on how skipping due diligence led to a costly mistake—plus, a must-read guide on spotting red flags before you invest in a guru.   Mentioned in this episode:How Brands Grow by Byron Sharp Ehrenberg-Bass Institute for Marketing Science Twoobs Substack Fiona Johnston: How not to get ripped off   Ps. Ripple Festival early bird tickets will run out March 31st. Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne. Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now (payment plan available) Visit RippleFestival.au for details We are beyond excited. Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast Subscribe to the Substack Exclusive insights & behind-the-scenes extras: gotmarketing.substack.com   Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback Marketing Circle    Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

Why did we create another business event? Not all business events are created equal. In this episode, we’re pulling back the curtain on what it takes to build something ambitious, sharing the real behind-the-scenes including funding, structure and mistakes. Many conferences feel transactional, repetitive, and uninspired, the same speakers, the same panels, the same meh networking. Meanwhile, small business is at a crossroads—many owners are restructuring, rebranding, and trying to stay relevant, all while navigating the isolation of doing it alone. It’s time to change that. We need more than just another conference—we need a space to come together, connect, and create real impact as a community.Ripple Festival is here to shake things up. It’s a festival, not just a business event. A place where small business, music, and culture collide, because they’re not separate, they fuel each other.If you’re tired of the echo chamber and ready for something bold, immersive, and actually useful, this episode (and festival) is for you.🎧 Enjoy the episode, if you enjoyed it please share it with your business friends and we hope to welcome you all at Ripple. Ps. Ripple Festival early bird tickets will run out March 31st. Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne. Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now (payment plan available) Visit RippleFestival.au for details We are beyond excited. Ask me anything We will have dedicated episodes where Mia answers your questions. Subscribe to Substack and join the Got Marketing? conversation. Get a backstage pass to Got Marketing? Exclusive insights and behind-the-scenes extras: gotmarketing.substack.com Learn from Ripple Festival speakers as they share their biggest business blunders and the invaluable lessons that followed: Smart Moves 7-part series Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback Marketing Circle    

Why am I so campaign obsessed? Campaigns build brands. One campaign, one objective. That’s the rule. But too many business owners try to do too much with their marketing, leading to scattered efforts, wasted budget, and zero real impact. In this episode of Got Marketing?, we’re diving deep into marketing campaigns that drive real results. Whether you're looking to build brand awareness, grow your email list, or convert leads into paying customers, the key is strategy, not guesswork. If you want to create marketing campaigns that actually move the needle—without wasted effort or overwhelm—this episode is for you. Enjoy this episode, leave a review, and share it with your business friends 🎧   What you’ll learn in this episode: ✨ The difference between brand awareness, lead generation, and conversion campaigns—and when to use each one ✨ How to structure your campaign for maximum impact (without overwhelm) ✨ Why creativity matters in campaigns—and how to come up with fresh ideas ✨ The power of pre-launch strategies (and why most launches fail without them) ✨ How to track campaign performance without drowning in data   Segments in this episode: Strong Opinions are Sexy: The word "launch" has been hijacked by online gurus—but real marketers run campaigns. The problem? Traditional launches cram too many objectives into a short window, expecting instant sales from cold audiences. Instead, we break down a smarter three-phase approach: brand awareness → lead gen → conversion for long-term success. Mentioned in this episode:Wall Art collectionThe Gurus We DeserveLessons In Falling Ps. Ripple Festival early bird tickets will run out March 31st. Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne. Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now (payment plan available) Visit RippleFestival.au for details We are beyond excited. Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast Subscribe to the Substack Exclusive insights & behind-the-scenes extras: gotmarketing.substack.com   Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback Marketing Circle    Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

Stop relying (purely) on social media: the smarter way to market in 2025 Most small business owners default to social media as their main marketing tool. But relying on just one channel is like trying to win a relay race with a one-person team. In this episode, we’re breaking down paid, earned, owned, and borrowed marketing channels—why they work better together and how to balance them without burning out or blowing your budget. If you want broader reach, more leads, and faster conversions, this episode is for you. Enjoy this episode, leave a review, and share it with your business besties 🎧   What you’ll learn in this episode: ✨ Why email marketing outperforms social media (and why it should be your priority). ✨ The power of owned channels (your website, email list, and community) in driving conversions. ✨ How to leverage earned media (PR, guest features, testimonials) without spending money. ✨ The right time to invest in paid advertising (and how to avoid wasting your budget). ✨ Why social media is borrowed land—and how to use it strategically. ✨ How different marketing channels work together at each stage of the customer journey.   Segments in this episode: Source of truth: Third-party cookies are disappearing, and we’re moving toward a more private digital world. That means businesses need to rely less on borrowed data from platforms like Meta and Google—and invest more in owned channels like email marketing. This shift isn’t just inevitable; it’s an opportunity to build real relationships with your audience. Making waves: Poppy, a low-sugar soda brand, made headlines recently for an influencer stunt gone wrong. They sent $25,000 vending machines to influencers for the Super Bowl, only to be called out for gifting luxury items to people who didn’t need them. Was it a clever strategy or completely tone-deaf? And how could they have done it better? Let’s break it down.    Ps. Ripple Festival is coming! 🎉 Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne. Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now—visit RippleFestival.au for details We are beyond excited. Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast Subscribe to the Substack Exclusive insights & behind-the-scenes extras: gotmarketing.substack.com   Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback Marketing Circle    Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

Ask me anything: is SEO dead, can you market without socials, and should you niche down? Welcome to our very first Ask Me Anything episode. You submitted your burning marketing questions, and in this episode of Got Marketing?, Mia dives into the most common ones—SEO in the age of AI, why your lead magnet isn’t converting, whether social media is a must, and if niching down is still good advice in 2025. If you’d like to submit a question for a future episode, head to https://www.campaigndelmar.com/got-marketing or DM us on Instagram —we’d love to hear from you!   Ps. Ripple Festival is coming! 🎉 Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne. Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now—visit RippleFestival.au for details We are beyond excited.    Mentioned in this episode: Lush   Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback Marketing Circle    Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

What Apple Cider Vinegar and the Belle Gibson story reveal about social media gurus In this episode of Got Marketing?, we're diving deep into Apple Cider Vinegar, Netflix’s gripping series about Belle Gibson, the wellness influencer who faked a cancer diagnosis to build her brand. Joining me are marketing experts and true crime lovers Nell Casey and Janine Staunton for a Goggle box-style breakdown of the show’s highs, lows, and jaw-dropping revelations. What you’ll learn in this episode: 🍎 How Belle Gibson built an empire on deception—and why no one questioned her sooner. 🍎 The intersection of marketing and true crime: why we’re drawn to wellness gurus and the role social media plays in their rise. 🍎 Did Apple Cider Vinegar get it right? Our honest review of the show’s execution, storytelling, and accuracy. 🍎 The system that allows scams like this to flourish—and how to spot red flags in online ‘experts.’ 🍎 Why ‘gurus’ keep getting away with it—and how to protect yourself from social media deception.   Have you watched Apple Cider Vinegar? What were your biggest WTF moments? Do you think Belle believed her own lies? Let’s discuss—DM us on Instagram or tag us in your thoughts.   Enjoy this episode, leave a review, and share it with your true crime-loving friends 🎧   Ps. Ripple Festival is coming! 🎉 Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne. Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now—visit RippleFestival.au for details We are beyond excited.    Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast Connect with Nell: Instagram LinkedIn Connect with Janine: Instagram LinkedIn   Mentioned in this episode: Apple Cider Vinegar Series Entrepreneurs and the truth by the Harvard Business Review   Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback Marketing Circle    Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

Struggling to win customers? This is the episode for you.  Many small business owners assume that better promotion will solve their sales problems. But what if the issue starts long before the website is launched or content hits social media? In this episode, we’re breaking down why market demand is the real kingmaker—and how even the best branding can’t fix a lack of demand. We explore two significant factors: insufficient market demand and the competitive landscape. From a below-average cafe thriving in Darwin to the oversaturated gift hamper industry, this episode is packed with real-world examples that reveal why some businesses succeed despite poor marketing—and why others fail despite doing everything “right.” Enjoy this episode, leave a review, and share it with your business besties 🎧   What you’ll learn in this episode: ✨ Why some businesses succeed despite objectively 'average' marketing – and why great marketing won’t fix weak demand. ✨ The Darwin cafe with a 2.3-star Google rating that’s still standing (and what it teaches us about supply and demand). ✨ The reality of launching into an oversaturated market (looking at you, gift hampers). ✨ How needs-based segmentation can help small businesses carve out their niche. ✨ The booming business categories and where opportunities lie right now.   Segments in this episode: The Big Swing: Oslo’s self-deprecating campaign embraced its flaws and attracted the right audience by flipping traditional marketing on its head. Low Hanging Fruit: A look at the hottest market segments in 2025, from zero-alcohol drinks to AI-powered productivity tools, and where new opportunities are emerging    Ps. Ripple Festival is coming! 🎉 Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne. Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now—visit RippleFestival.au for details We are beyond excited.  Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast   Mentioned in this episode: The Lime Cafe The Hamper Emporium Koko Black Maggie Beer Pinterest trend report Visit Oslo campaign film Casuarina Shopping Centre Sodaly and Kombucha Thank you products Who Gives a Crap The North Face   Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback Marketing Circle    Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

Want to win more speaking gigs? Listen up.  In this week’s episode of Got Marketing?, Mia dives into practical strategies behind becoming a sought-after speaker. From understanding what event organisers are looking for to crafting a pitch that gets you booked, this episode is packed with actionable tips to help you step onto the stage. Then, Mia shares a massive announcement about a first-of-its-kind event coming to Melbourne that you won’t want to miss.  What you’ll learn in this episode: ✨ Why speakers get booked: the key qualities that make you stand out to event organisers. ✨ How to transition from educator to entertainer: public speaking is a performance. ✨ Paid vs. unpaid gigs: what to negotiate when cash isn’t on the table. ✨ Pitching with purpose: how to craft a compelling pitch that secures gigs. ✨ The power of strong opinions: why they’re the foundation of an irresistible speaker profile.   Segments in this episode: Strong opinions are sexy: why event organisers love speakers who challenge the status quo. Low-hanging fruit: build relationships that make you top of mind for event organisers. Making waves: the UGG trademark battle –a cautionary tale for small businesses about protecting what’s yours.   The big announcement: Ripple Festival is coming! 🎉 Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne. Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now—visit RippleFestival.au for details We are beyond excited.  Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast   Mentioned in this episode: West Wing Pete Buttigieg Laura Dern (Marriage Story) Fiona Johnston Ripple Festival   Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback Marketing Circle    Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

Do you feel like you’re drowning in daily content creation? You’re not alone.  In this week’s episode of Got Marketing?, Mia tackles the biggest content challenges small businesses face and shares actionable strategies to create an effective and sustainable content plan. Whether balancing always-on content with high-impact campaigns or finding ways to stand out in a sea of sameness, this episode is packed with insights that will inspire you to reimagine your content strategy. From understanding why consistency beats cleverness to learning how to reuse high-performing content without anyone noticing, this episode is your guide to creating content that works without burning out.   What you’ll learn in this episode: ✨ The difference between 'always on' content and campaigns—and why you need both ✨ How to plan a content strategy that aligns with your energy and capacity ✨ Why sharing your individual perspective matters more than free tips ✨ The importance of leading by example to inspire your audience ✨ How to make more interesting content (because that's the only content that works)If you’re tired of feeding the endless content machine and not seeing results, this episode is for you. Tune in for Mia’s approach to content creation and practical tips to help you create with purpose, stand out online, and maintain your sanity.Segments in this episode: Strong opinions are sexy: you do not need to post about every crisis. Low-hanging fruit: LinkedIn is leaning into short-form videos. Making waves: Apple Cider Vinegar series on Netflix.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast   Mentioned in this episode: Penny Locaso Adam Mosseri Annual Aussie Lamb campaign Jaguar campaign Instagram post: How to sound like every other female business owner B&T and Bastion study about Australia Day   Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback Marketing Circle    Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

Welcome to Got Marketing? Season 6 This season, we are shaking things up and starting a new odyssey. Brands often fear changing things that are working, but the real question is: Can it be better?  If you know me, you will know that I believe formulas suck (in marketing). Sticking to the same formula because it’s working will hold you back. That’s true in business, marketing, and even podcasts. Here’s what’s new: ✨ We’re moving to solo episodes under 20 minutes, each focused on a specific topic. These are bite-sized, actionable lessons packed with insights you can use immediately. ✨ This podcast isn’t just about marketing. We’ll also explore running a business, navigating life, diving into pop culture, and connecting the dots in between. ✨ I’ll be sharing my strong opinions because you can find generic marketing tips anywhere. What makes this podcast different is my perspective and my approach. ✨ We will have dedicated episodes where Mia answers your questions. Submit them here: Got Marketing Podcast ✨ We have segments to keep things fun and dynamic. New segments: Gurus in the Wild: This is where we call out unethical marketing moves. Think of it as marketing’s Hall of Shame. The Big Swing: We’ll celebrate audacious marketing moves, whether epic wins or glorious failures. Low Hanging Fruit: A quick-hit segment where I share ridiculously simple, actionable marketing tips you can implement right away. Strong Opinions Are Sexy: I’ll share bold takes on business, marketing, or life that might just challenge how you think. Source of Truth: We’ll debunk marketing myths and highlight what people often get wrong. This is your BS-free zone. Making Waves: This segment dives into pop culture moments causing a stir and explores what they mean for business and marketing.   Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback