What Creatives Get Wrong About Content with Chris Do episode artwork

EPISODE · Jan 21, 2026 · 52 MIN

What Creatives Get Wrong About Content with Chris Do

from Creative Courage: The Creative Business Podcast · host Matt Essam

Should you be creating content? It feels like everywhere we turn, we’re being told we need to regularly pump out content to attract more clients. And yet many creatives I talk to feel stuck when it comes to content. They overthink it. Or they post a couple of times and they decide it’s not for them. But the reality is that most creatives don’t have a content problem. They have a clarity problem. In this 100th episode of Creative Courage, Chris Do returns for a conversation that goes way deeper than ‘how to get more followers’. We talk about what people are missing when it comes to content, the first mistakes people make, why so much content gets ignored, and what stops people from sticking around. We didn’t agree on everything… which made this one of the most valuable conversations I’ve had in a long time. Covered in this episode: Should every creative business owner be making content? The first content mistakes most people make. How to overcome the internal blockers that stop you posting. What really makes people buy (and what doesn’t). Why there’s more to content than marketing. The missing “thread” in most content. And more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.   LEARN MORE  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Chris Do on LinkedIn - https://www.linkedin.com/in/thechrisdo/  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/   LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799  YouTube - https://www.youtube.com/@Matt_Essam

Episode metadata supplied by the publisher feed · Published Jan 21, 2026

Embed this episode

NOW PLAYING

What Creatives Get Wrong About Content with Chris Do

0:00 52:18

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

No similar episodes found.

No similar podcasts found.

Frequently Asked Questions

How long is this episode of Creative Courage: The Creative Business Podcast?

This episode is 52 minutes long.

When was this Creative Courage: The Creative Business Podcast episode published?

This episode was published on January 21, 2026.

Can I download this Creative Courage: The Creative Business Podcast episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!