What Customers Buy (But Won’t Tell You): Mastering the Value Pyramid. Amazon, LinkedIn, Disney, Ben&Jerry's

In this must-listen episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri unpacks Bain & Company’s Elements of Value Pyramid — a practical tool for understanding what truly drives customer decisions.Learn how brands like Amazon, Disney, LinkedIn, Ben & Jerry’s, and BBVA climb from functional benefits to emotional, life-changing, and societal value. Plus, get a step-by-step executive guide to diagnose, innovate, and deliver more of what your customers crave — and pay for.Next up: Brand Purpose — how market leaders embed purpose into profit.Follow, subscribe, and share this episode with your leadership team to unlock real customer loyalty.