What Dealers Must Rethink: All About Attribution, AI, and Data

from For the Road Forward - Autotrader and Kelley Blue Book B2B · host Cox Automotive

Shaun “Niff” Kniffin joins Jade Terreberry for a fast-paced, insight-packed episode covering the hottest topics in automotive retail - from multi-touch attribution and AI adoption to new marketplace partnerships and data strategy.

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This episode is 21 minutes long.

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This episode was published on August 26, 2025.

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