What Designer Hotels Miss About Real Hospitality - Tom Michelberger & Matthias Huettebraeuker

In this episode, Tom Michelberger, founder of Michelberger Hotel in Berlin and Michelberger Farm in Brandenburg, shares with our innovation correspondent Matthias Huettebraeuker why depth beats scale, why most designer hotels lose their edge after a few years, and what it takes to integrate into a community without performing for it. After 17 years and one hotel, Tom resists the word "concept," refuses to scale, and treats hospitality as a conversation rather than a monologue.  Featured in this conversation:Michelberger Hotel in Friedrichshain, BerlinMichelberger Farm in the Spreewald Biosphere Reserve, BrandenburgThe Syntropic Food Forest developed with the work of Ernst GötschSigurd Larsen's design of the Farm and the Michelberger HideoutsWerner Aisslinger and the original Michelberger Hotel design teamAzar Kazimir, Michelberger's creative director since 2008 A few more resources:If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestionsIf you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free.Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram.If you want to advertise on Hospitality Daily, here are the ways we can work together.If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands