What Did We Learn About College Fairs?

Over the last several years, we all underwent a dramatic learning curve on the values, benefits, and drawbacks of in-person, hand-shaking college fairs. We wanted to get perspectives on what we all specifically learned, which lessons will stay with us, and which innovative approaches will stay behind only as a covid-era necessity. As always, we are lucky to have two outstanding guests to help make sense of this. Herbie Walker, Director of School Climate & College Counseling at Faith Lutheran Middle School and High School in Las Vegas, Nevada, and President of Western ACAC helps us think about this from the perspective students and parents. Drew Shradel, Director of Admission at Cornell College in Mount Vernon, Iowa, and President of Iowa ACAC discusses the institutional cost/benefit analysis, different approaches that may be needed, and the future of colleges attending college fairs. While spring travel season is well underway, planning for fall travel is just around the corner. These conversations will help prepare you to make the best decisions for your institution this fall.