What Do Bing’s AI Performance and ChatGPT Ads Mean for Search?

Send us Fan Mail📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: SubscribeIn this episode of Found in AI, Cassie breaks down Bing’s new AI Performance dashboard inside Bing Webmaster Tools and OpenAI’s rollout of ads in ChatGPT — and explains why this week marks a maturity moment for AI search.Cassie walks through what Bing’s citation metrics actually measure, how grounding queries differ from traditional Google Search Console data, and why these insights should be used to validate entity authority, not just track keywords. She also unpacks what ChatGPT’s new ad layer signals about monetization, visibility, and the emerging “AI SERP” environment.Using the Freshness, Structure, Authority (FSA) framework, Cassie explains how brands should approach measurable AI visibility and what changes are now required as AI interfaces include both organic citations and sponsored placements.In this episode, you’ll learn:What Bing’s AI Performance dashboard actually measures (and what it doesn’t)How grounding queries differ from Google Search Console query dataWhy you should use Bing to validate entity authority and GSC to guide keyword targetingHow Freshness, Structure, and Authority show up in Bing’s recommendationsWhat ChatGPT’s ad rollout means for organic AI visibilityWhy AI engines are starting to resemble conversational SERPsHow brands should think about organic and paid visibility in AI interfacesIf you're listening to this and thinking I need someone to lead this for me, that's what I do.I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at [email protected]. Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/Let’s connect:LinkedIn → Cassie Clark | AI Search Visibility ConsultantWebsite → https://cassieclarkmarketing.com