What Do Doctors Really Do On The Internet? - How the Data Can Inform Our Medical Communications Approach

In this episode of InformED, we dive into the world of data analytics and omnichannel strategies in medical communications. Guest host Gary Burd is joined by experts in the field Kent Bhupathi, Andi Schmid, and Ilana Scholl to discuss the insights gained from analyzing healthcare professionals' online behaviors and how this data can inform and shape effective medical communication strategies. Tune in to discover more about how data insights power omnichannel strategies. Produced by ISMPP (International Society for Medical Publication Professionals), in partnership with Evergreen Podcasts. The views expressed in this recording are those of the individuals and do not necessarily reflect the opinions of ISMPP or the companies or institutions with which they are currently or past affiliated. This presentation is for informational purposes only and is not intended as legal or regulatory advice.Thank you for listening to InformED! Please subscribe to the show on your favorite podcast app and rate our show highly if you enjoyed it. ISMPP benefits medical publications and medical communications professionals by providing members with knowledge, community, and professionalism. Consider becoming a member! Visit ismpp.org.