What do franchise buyers really want?

What if franchising wasn’t driven by hype, opinions and paid rankings … but by real buyer behavior?In this episode of “The Sidekick Life,” Ryan sits down with Sidekick COO Michael Judkins to unpack something the franchise industry hasn’t seen before: The Best Damn Franchise Report. It’s a first-of-its-kind look at franchising built on real buyer data.Instead of “top franchise lists” that often feel like marketing, this report pulls insights from 73,000+ prospective franchisees and 3,500 in-depth Franchise Fit Surveys to answer the questions that actually matter:- What do today’s franchise buyers really want?- What are they avoiding?- And where are the smartest opportunities hiding in plain sight?As Michael puts it, this wasn’t just a cool internal project—it became something bigger.“We had hundreds of thousands of data points … and we’d never macro-analyzed it. Once we got into it, there was some pretty compelling information.”