“What Do You Actually Do?” — Gary May on Digital Marketing, Consulting, and Accountability in Automotive

In this episode, Robin Wilson sits down with automotive industry veteran Gary May to tackle a question many people ask—but few can clearly answer: What do you actually do?Gary walks through the origin of IM@CS (Interactive Marketing & Consulting Services), explaining how the company was built to help dealerships navigate the growing complexities of digital marketing with accountability, strategy, and real consulting—not surface-level metrics or outsourced solutions.The conversation dives into why many agencies rely on vanity KPIs, why copying strategies from other markets often fails, and how dealers can’t afford to ignore broader economic, logistical, and consumer behavior trends. From OEM mandates and white-labeled services to social media storytelling and forecasting what truly moves metal, Gary breaks down what’s missing in today’s automotive marketing landscape.This episode offers an honest, in-depth look at why consulting, education, and understanding context matter more than buzzwords—and why dealerships need partners who look beyond reports and into real-world impact.linkedin.comimacsweb.cominstagram.com#SocialGrenade #GaryMay #AutomotiveDigital #G4Analytics #DataIntegrity #DealerMarketing #DigitalAccountability