What do you do when a reporter calls?

While content marketing is an extremely effective tool, nothing will replace the value of a well-executed media interview. In this episode, we discuss identifying your spokesperson, preparing them with key messages, and insights to help you make the next out of your media interview. Candace RotoloMedia Relations ConsultantPoint of View Communications & C2 Communications LLCStoryteller and strategist, Candace Rotolo is founder and principal of Point of View Communications where she specializes in media relations, training and public relations. Candace consistently secures media coverage for her clients, successfully placing clients in local, regional and national outlets. A former award-winning journalist who spent nearly two decades as a TV news reporter/anchor, magazine editor and freelance writer, Candace offers clients her unique perspective on what businesses need to get their message noticed in today’s competitive media landscape.  To learn more, visit:http://www.c2-com.com Listen to more episodes on Mission Matters:http://missionmatters.com/author/Cyndee-Woolley/