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What Do You Mean by a Gross Margin Adjusted CAC Payback? episode artwork

EPISODE · Aug 17, 2023 · 2 MIN

What Do You Mean by a Gross Margin Adjusted CAC Payback?

from SaaS Metrics School · host Ben Murray

In episode #35, I address a nuance of the CAC Payback Period metric. It’s one of my favorite metrics and requires three inputs. - What is CAC Payback Period - What are the three inputs to the formula - What does gross margin adjusted mean Download my CAC Payback template at this link: https://www.thesaasacademy.com/pl/2147762344 SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

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What Do You Mean by a Gross Margin Adjusted CAC Payback?

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This episode is 2 minutes long.

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This episode was published on August 17, 2023.

What is this episode about?

In episode #35, I address a nuance of the CAC Payback Period metric. It’s one of my favorite metrics and requires three inputs. - What is CAC Payback Period - What are the three inputs to the formula - What does gross margin adjusted mean Download...

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