What do you NOT want to be known for?

In this episode, Fiona discovers practical strategies to shape your brand's message effectively. She also shares the aspect of brand awareness. Tune in!You'll Learn How To:Importance of knowing who you areChallenges faced by small business owners The need for boundaries in discussing personal topicsCreating a Response Registry for media interviewsEstablishing a "Ring of No" for topics you won't discussReflecting on personal experiencesGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly PlannerMy Daily Business WaitlistGroup coaching is now open! Click here to learn more: mydailybusiness.com/groupcoaching A huge thanks to our sponsor #gifted a platform that helps businesses connect with real people creating real content, at a fraction of the time and cost of a traditional campaign. My Daily Business listeners can use code MDB50 at checkout for 50% off their first month, on either monthly plan. Check out #gifted.  Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.