What Do You Really Sell?
Episode 115 of the The Way Out podcast, hosted by Andrew Logan, titled "What Do You Really Sell?" was published on April 21, 2022 and runs 10 minutes.
April 21, 2022 ·10m · The Way Out
Summary
I'm sure you've heard it from me before - whether on the podcast, on my videos, in my book - that we don't sell products, we sell solutions to people's problems. The old marketing analogy that you don't buy a bed, you buy a good nights sleep etc. But it's actually even deeper than that. There's something even more powerful that we sell - in every conversation we're having. And if you can focus on that, your future will be totally different.
Episode Description
I'm sure you've heard it from me before - whether on the podcast, on my videos, in my book - that we don't sell products, we sell solutions to people's problems.
The old marketing analogy that you don't buy a bed, you buy a good nights sleep etc.
But it's actually even deeper than that. There's something even more powerful that we sell - in every conversation we're having.
And if you can focus on that, your future will be totally different.
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