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What Do You Really Sell? episode artwork

EPISODE · Apr 21, 2022 · 10 MIN

What Do You Really Sell?

from The Way Out · host Andrew Logan

I'm sure you've heard it from me before - whether on the podcast, on my videos, in my book - that we don't sell products, we sell solutions to people's problems.The old marketing analogy that you don't buy a bed, you buy a good nights sleep etc.But it's actually even deeper than that. There's something even more powerful that we sell - in every conversation we're having. And if you can focus on that, your future will be totally different. 

What this episode covers

I'm sure you've heard it from me before - whether on the podcast, on my videos, in my book - that we don't sell products, we sell solutions to people's problems. The old marketing analogy that you don't buy a bed, you buy a good nights sleep etc. But it's actually even deeper than that. There's something even more powerful that we sell - in every conversation we're having. And if you can focus on that, your future will be totally different.

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What Do You Really Sell?

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Frequently Asked Questions

How long is this episode of The Way Out?

This episode is 10 minutes long.

When was this The Way Out episode published?

This episode was published on April 21, 2022.

What is this episode about?

I'm sure you've heard it from me before - whether on the podcast, on my videos, in my book - that we don't sell products, we sell solutions to people's problems.The old marketing analogy that you don't buy a bed, you buy a good nights sleep etc.But...

Can I download this The Way Out episode?

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