What do you truly believe? - Ryan Gellert, Patagonia

Ryan Gellert, GM EMEA at Patagonia, challenges all of us on what we truly believe and what we’re doing to stand behind it. - THE IMPACT. Ryan Gellert: Is General Manager EMEA at Patagonia, overseeing sales, marketing, sustainability and operations through the region Previously spent 15 years at Black Diamond Equipment, in roles including Brand President, VP of Supply Chain Management and Managing Director of Black Diamond Asia Holds a J.D. from the University of Utah; an M.B.A. from Florida Institute of Technology; and a B.S.B.A. in Finance from the University of North Carolina Charlotte THE JOURNEY. In our conversation, we explore: Ryan’s early influences of sports and social justice Adapting global issues to local markets in Europe The story of Patagonia from reducing impact to becoming an activist company The challenge for other companies wanting to follow Patagonia’s lead: figure out what you believe, and what you’re willing to do Practical ways Patagonia engages and empowers employees to be part of the change You can follow Patagonia’s work of Patagonia online, Action Works, Worn Wear, and 1% for the Planet.