#15 - What Do You Want To Be Known For?

If you’ve ever felt like your content is “fine”… but also kind of all over the place (and you can’t explain what makes you you), this episode is your nudge. In this episode of 17 Minutes, Robyn breaks down the simplest brand messaging shift that changes everything: stop trying to be known for what you do… and start getting known for how you do it (and why). Using a massage therapist example, she shows how two people can offer the exact same service—and attract completely different clients—based on the story, values, and outcome they lead with. This is about getting micro-specific: the differentiator, the why behind your work, and the exact thing you want people to associate with your name. In this episode, we dive into: The real purpose of brand messaging (and why “just posting” doesn’t create clarity) The difference between being known for your service vs. being known for your signature angle A simple question to sharpen your message fast: “What do I want to be known for?” Why your origin story matters (and how it signals values + positioning) The massage therapist example: same service, totally different messaging + ideal client How “no context content” confuses your audience (even if you’re consistent) What actually creates natural differentiation: your why, process, experience, and perspective How to start weaving more of you into your content without making it performative A plug-and-play next step: the Identity Report (and how it supports messaging + strategy) Chapters 00:00 — Welcome to 17 Minutes + building a business that fits who you are00:55 — Today’s focus: brand messaging + what you want to be known for02:24 — The key shift: not “what you do” — “how you do it differently”04:20 — Why we start with your why (and how it shapes your message)05:55 — Two massage therapists, two totally different motivations + positioning07:27 — How messaging changes based on the outcome you care about09:16 — The problem with random content (coffee pics + no context)11:27 — Becoming “one of one”: story, process, tools, journey, and clarity13:15 — Why different angles attract different clients (and that’s the point)15:10 — The question to ask yourself: what do I want to be known for?17:13 — Identity Report: personalized wiring + marketing strategy that fits you19:05 — Wrap-up + subscribe + DM Robyn if you want support Links Get your behavioral Identity Report → https://www.robynsavage.com/the-identity-reportWork with Robyn → https://www.robynsavage.com/servicesInstagram → https://www.instagram.com/robyn_savage