What Does a Food Service Broker Do? A 26-Year Veteran Explains the Role, Relationships & Industry Evolution

What this episode covers

This episode features John Rebagliati, a 26-year food service brokerage veteran at IPS, in conversation with Jay. John started his career in restaurant operations before making the leap to the brokerage side in the spring of 2000, the same week he learned he was expecting his first child. He shares the culture shock of going from managing restaurants (where he assumed distributors stocked everything) to learning that roughly only 10–20% of SKUs are actually stocked at broad-line distributors.The conversation covers how John built his career from cold-calling out of the Yellow Pages with a bag phone in his Mazda, to becoming a seasoned broker navigating complex manufacturer-distributor-operator dynamics. Key themes include the irreplaceable value of having worked in restaurant operations, how broker-operator trust is built over years, the misconceptions operators have about distribution, and how technology and AI are reshaping the industry. John also shares personal insights on mentorship, morning routines, reducing screen time, and the importance of stepping away to recharge. The episode wraps with mutual appreciation between two long-time industry friends who've known each other since 2004.

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