What Does An Employee Benefits Broker Do?

What does an employee benefits broker do?  They help companies secure  benefits for their employees.  I have been a little skeptical because I  thought they wanted money.  Well, they get paid by the insurer so mostly they just want business.     You could go straight to the insurers to get benefits for your employees, but do you really want to do all that work?  And will you get a quote  from each of them?  You might not if you are in a small company.     Ly Siu is an HRBP, benefits broker, and benefits consultant.  She helps  her clients secure benefits packages and she consults on difficult cases  or when there are questions.     Full disclosure: I didn't realize there was a difference between a  benefits BROKER and a benefits CONSULTANT at the start so I used those  titles interchangeably. Ly clarifies the difference around 8:10.