What does an SVP of a global company do on a daily basis?

Enterprise marketing leaders struggle with AI implementation at scale. Patrick Brown, SVP of Global Marketing at Adobe, shares how his team operationalizes AI across customer acquisition and engagement programs. Brown explains why AI excels at content summarization and synthesis but fails at forward-looking projections, and outlines Adobe's three-pillar framework for deploying AI in experience delivery, measurement analytics, and foundational tool development.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.