What does building a business with integrity actually look like?

With information so readily available, we see people with no training and experience make it in business coaching and online content, and it begs the question: does integrity matter? If we want to be beacons of hope for our clients and build businesses that make an impact and stand the taste of time, integrity absolutely matters. How people see and perceive our businesses and what they're known for is important. What does having integrity actually look like in what we offer and how we sell it? In this episode, I'm going to share why we need to work hard to live up to what we're promising people. "Integrity is being clear on the result we're going to give people, whether or not we've actually experienced that result or if we're still in the middle of it." -Dana Malstaff  3 Things You'll Learn in This Episode Why integrity mattersWhat happens when we don't build a business with integrity? Why brutal honesty isn't necessarily integrityTo have integrity, do we have to tell people how difficult and painful it will be to get the results they want? The importance of knowing the limitations of our helpCan we have integrity in our businesses if we're still in the thick of the problem we're trying to solve for people?